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Más allá de las Air Jordan: Phil Knight y el celestial origen de Nike

Mucho se está hablando en estos días de «Air», la película de Ben Affleck que viaja a 1984 para mostrar el origen de la sociedad entre el por entonces novato Michael Jordan y la incipiente sección de baloncesto de Nike, un vínculo que revolucionó el mundo del deporte y la cultura pop con la creación de la icónica colección Air Jordan. Una colisión de talento e ingenio que cambió el rumbo de la firma de Oregón. Sin embargo, aquel no fue el primer gran golpe de suerte en la historia de Nike: en 1962, Phil Knight era un estudiante de la universidad de Stanford y tenía que presentar un trabajo para un seminario relacionado con espíritus emprendedores. Decidió hacerlo sobre calzado, ya que buscaba cruzar su interés por la empresa con su afición por el deporte en un producto con presumible recorrido comercial: las zapatillas de atletismo. Durante su investigación, Knight devoró todo cuanto encontró sobre importación y exportación, lo cual despertó su espíritu viajero: «¿Cómo voy a dejar mi huella en el mundo si no voy ahí fuera y lo veo?». Su primer destino fue Japón, cuyas cámaras copaban el mercado de la fotografía, un sector antes dominado por los alemanes, al igual que el de las zapatillas deportivas (consecuencia del poderío incuestionable de Adidas). Sin embargo, Japón sólo fue su primera parada: de allí saltó a Hong Kong, Filipinas, Vietnam, la India, Egipto, Turquía, Italia, Inglaterra... y Grecia, país en donde el destino le reveló el nombre de la empresa que terminaría fundando en enero del 64 y que hoy tiene una valoración estimada de unos 50.000 millones de dólares. En las siguientes líneas, un texto extraído de «Nunca te pares» (Conecta), el propio Knight recuerda algunos pormenores de su estancia en Europa y el celestial origen etimológico de Nike.

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En este texto, Phil Knight recuerda el celestial origen etimol\u00f3gico de su empresa.","meta_keywords":"Revista LENGUA, Penguin Libros, Phil Knight, Air Jordan, Michael Jordan, Nike","short_content":"<p>Mucho se est\u00e1 hablando en estos d\u00edas de \u00abAir\u00bb, la pel\u00edcula de Ben Affleck que viaja a 1984 para mostrar el origen de la sociedad entre el por entonces novato Michael Jordan y la incipiente secci\u00f3n de baloncesto de Nike, un v\u00ednculo que revolucion\u00f3 el mundo del deporte y la cultura pop con la creaci\u00f3n de la ic\u00f3nica colecci\u00f3n Air Jordan. Una colisi\u00f3n de talento e ingenio que cambi\u00f3 el rumbo de la firma de Oreg\u00f3n. Sin embargo, aquel no fue el primer gran golpe de suerte en la historia de Nike: en 1962, Phil Knight era un estudiante de la universidad de Stanford y ten\u00eda que presentar un trabajo para un seminario relacionado con esp\u00edritus emprendedores. Decidi\u00f3 hacerlo sobre calzado, ya que buscaba cruzar su inter\u00e9s por la empresa con su afici\u00f3n por el deporte en un producto con presumible recorrido comercial: las zapatillas de atletismo. Durante su investigaci\u00f3n, Knight devor\u00f3 todo cuanto encontr\u00f3 sobre importaci\u00f3n y exportaci\u00f3n, lo cual despert\u00f3 su esp\u00edritu viajero: \u00ab\u00bfC\u00f3mo voy a dejar mi huella en el mundo si no voy ah\u00ed fuera y lo veo?\u00bb. Su primer destino fue Jap\u00f3n, cuyas c\u00e1maras copaban el mercado de la fotograf\u00eda, un sector antes dominado por los alemanes, al igual que el de las zapatillas deportivas (consecuencia del poder\u00edo incuestionable de Adidas). Sin embargo, Jap\u00f3n s\u00f3lo fue su primera parada: de all\u00ed salt\u00f3 a Hong Kong, Filipinas, Vietnam, la India, Egipto, Turqu\u00eda, Italia, Inglaterra... y Grecia, pa\u00eds en donde el destino le revel\u00f3 el nombre de la empresa que terminar\u00eda fundando en enero del 64 y que hoy tiene una valoraci\u00f3n estimada de unos 50.000 millones de d\u00f3lares. En las siguientes l\u00edneas, un texto extra\u00eddo de \u00abNunca te pares\u00bb (Conecta), el propio Knight recuerda algunos pormenores de su estancia en Europa y el celestial origen etimol\u00f3gico de Nike.<\/p>","full_content":"","content":"[{\"id\":\"yo3nez3\",\"elType\":\"section\",\"isInner\":false,\"settings\":{\"section_layout\":\"\",\"stretch_section\":\"\",\"layout\":\"boxed\",\"content_width\":{\"unit\":\"px\",\"size\":\"\"},\"gap\":\"default\",\"height\":\"default\",\"custom_height\":{\"unit\":\"px\",\"size\":400},\"column_position\":\"middle\",\"content_position\":\"\",\"structure\":\"10\",\"section_background\":\"\",\"background_background\":\"\",\"background_color\":\"\",\"background_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_color_b\":\"\",\"background_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_gradient_type\":\"linear\",\"background_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_gradient_position\":\"center 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de 1995. Phil Knight, fundador, presidente y director ejecutivo de Nike, posa junto a un par de zapatillas en una muestra dedicada a la marca deportiva. Al fondo, en el reflejo, se aprecia una escultura de Atenea Nik\u00e9,a la deidad que inspir\u00f3 el nombre de la firma. Cr\u00e9dito: Getty Images.\",\"link_to\":\"none\",\"link\":{\"is_external\":\"\",\"url\":\"\"},\"view\":\"traditional\",\"section_style_image\":\"\",\"space\":{\"unit\":\"%\",\"size\":100},\"opacity\":{\"unit\":\"px\",\"size\":1},\"hover_animation\":\"\",\"image_border_border\":\"\",\"image_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"image_border_color\":\"\",\"image_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"image_box_shadow_box_shadow_type\":\"\",\"image_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"image\",\"editSettings\":{}},{\"id\":\"sbftjlg\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_editor\":\"\",\"editor\":\"<p style=\\\"text-align: right;\\\">Marzo de 1995. Phil Knight, fundador, presidente y director ejecutivo de Nike, posa junto a un par de zapatillas en una muestra dedicada a la marca deportiva. Al fondo, en el reflejo, se aprecia una escultura de Atenea Nik\u00e9, la deidad que inspir\u00f3 el nombre de la firma. Cr\u00e9dito: Getty Images.<\/p>\",\"section_style\":\"\",\"align\":\"\",\"align_tablet\":\"\",\"align_mobile\":\"\",\"text_color\":\"\",\"typography_typography\":\"\",\"typography_font_size\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_family\":\"\",\"typography_font_family_custom\":\"\",\"typography_font_weight\":\"\",\"typography_text_transform\":\"\",\"typography_font_style\":\"\",\"typography_line_height\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":\"\"},\"typography_letter_spacing\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"10\",\"left\":\"0\",\"isLinked\":false},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"text-editor\",\"editSettings\":{}}],\"editSettings\":{}}],\"editSettings\":{}},{\"id\":\"zwpb968\",\"elType\":\"section\",\"isInner\":false,\"settings\":{\"section_layout\":\"\",\"stretch_section\":\"\",\"layout\":\"boxed\",\"content_width\":{\"unit\":\"px\",\"size\":\"\"},\"gap\":\"default\",\"height\":\"default\",\"custom_height\":{\"unit\":\"px\",\"size\":400},\"column_position\":\"middle\",\"content_position\":\"\",\"structure\":\"10\",\"section_background\":\"\",\"background_background\":\"\",\"background_color\":\"\",\"background_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_color_b\":\"\",\"background_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_gradient_type\":\"linear\",\"background_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_gradient_position\":\"center 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Fui a Florencia, y pas\u00e9 varios d\u00edas buscando a Dante, <span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/5745-dante-alighieri\\\" target=\\\"_blank\\\">leyendo a Dante<\/a><\/span>, el airado mis\u00e1ntropo condenado al exilio. \u00bfLa misantrop\u00eda le vino antes o despu\u00e9s? \u00bfFue la causa o el efecto de su ira y de su exilio?<\/p><p>Permanec\u00ed un rato ante el <em>David,<\/em> impresionado por la c\u00f3lera reflejada en sus ojos. Goliat no ten\u00eda ninguna posibilidad.<\/p><p>Viaj\u00e9 en tren hasta Mil\u00e1n, <span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/biografias\/316008-libro-leonardo-da-vinci-9788466347761\\\" target=\\\"_blank\\\">entr\u00e9 en comuni\u00f3n con Da Vinci<\/a><\/span>, observ\u00e9 sus hermosos cuadernos y sent\u00ed curiosidad por sus peculiares obsesiones. Una de las principales, el pie humano. \u00abObra maestra de la ingenier\u00eda\u00bb, lo denomin\u00f3. \u00abUna obra de arte.\u00bb<\/p><p>\u00bfY qui\u00e9n era yo para 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\u00faltima noche en Mil\u00e1n fui a ver una \u00f3pera a la Scala. Desempolv\u00e9 mi traje Brooks Brothers y lo llev\u00e9 con orgullo entre <em>uomini<\/em> pertrechados con esm\u00f3quines a medida y <em>donne<\/em> embutidas en vestidos adornados con joyas. Todos escuchamos maravillados <em>Turandot.<\/em> Cuando Calaf cant\u00f3 \u00abNessun dorma\u00bb \u2014\u00ab\u00a1Ocultaos, estrellas! \u00a1Al alba vencer\u00e9! \u00a1Vencer\u00e9! \u00a1Vencer\u00e9!\u00bb\u2014 se me llenaron los ojos de l\u00e1grimas, y cuando cay\u00f3 el tel\u00f3n me puse en pie de un salto. <em>\u00abBravissimo!\u00bb<\/em><\/p><p>Fui a Venecia, pas\u00e9 unos d\u00edas l\u00e1nguidos siguiendo los pasos de <span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/6926-marco-polo\\\" target=\\\"_blank\\\">Marco Polo<\/a><\/span>, y permanec\u00ed no s\u00e9 cu\u00e1nto rato ante el palazzo de Robert Browning. \u00abSi obtienes simplemente belleza y nada m\u00e1s, tendr\u00e1s casi lo mejor que Dios ha inventado.\u00bb<\/p><p>Mi tiempo se agotaba. Mi hogar me reclamaba. Viaj\u00e9 apresuradamente a Par\u00eds, descend\u00ed bajo el suelo del Pante\u00f3n, apoy\u00e9 con delicadeza la mano en las criptas de Rousseau\u2026 y de Voltaire. \u00abAma la verdad, pero perdona el error.\u00bb Cog\u00ed una habitaci\u00f3n en un hotel cochambroso, contempl\u00e9 c\u00f3mo una torrencial lluvia de invierno llenaba de agua el callej\u00f3n que hab\u00eda debajo de mi ventana, rec\u00e9 en Notre Dame, me perd\u00ed en el Louvre. Compr\u00e9 unos cuantos libros en Shakespeare & Company, y permanec\u00ed un rato en el lugar donde dorm\u00eda <span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/revista-lengua\/literatura\/ulises-carlos-gamerro-salas-subirat\\\" target=\\\"_blank\\\">Joyce<\/a><\/span>, y luego <span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/revista-lengua\/literatura\/zelda-fitzgerald-francis-scott-fitzgerald-cartas\\\" target=\\\"_blank\\\">F. Scott Fitzgerald<\/a><\/span>. Luego baj\u00e9 lentamente por la orilla del Sena, y me detuve a tomar un capuchino en la cafeter\u00eda donde\u00a0<span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/revista-lengua\/literatura\/ricardo-piglia-ernest-hemingway-en-nuestro-tiempo\\\" target=\\\"_blank\\\">Hemingway<\/a><\/span> y Dos Passos se le\u00edan el uno al otro el Nuevo Testamento en voz alta. El \u00faltimo d\u00eda me pase\u00e9 por los Campos El\u00edseos, siguiendo el camino de los libertadores y pensando todo el rato en Patton. \u00abNo le digas a la gente c\u00f3mo hacer las cosas; diles qu\u00e9 hacer y deja que te sorprendan con el resultado.\u00bb<\/p><p>De todos los grandes generales, era al que m\u00e1s le obsesionaba el tema del calzado: \u00abUn soldado con zapatos es solo un soldado. 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a Munich, me tom\u00e9 una jarra de cerveza helada en la B\u00fcrgerbr\u00e4ukeller, donde\u00a0<span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/revista-lengua\/no-ficcion\/george-orwell-mein-kampf-adolf-hitler\\\" target=\\\"_blank\\\">Hitler dio un tiro al aire<\/a><\/span> y lo empez\u00f3 todo. Intent\u00e9 visitar Dachau, pero cuando le preguntaba a la gente qu\u00e9 ten\u00eda que hacer para ir apartaban la mirada, afirmando que no lo sab\u00edan. Me dirig\u00ed a Berl\u00edn y me present\u00e9 en el Checkpoint Charlie. Unos guardias rusos de rostro inexpresivo ataviados con unos pesados abrigos examinaron mi pasaporte, me cachearon, me preguntaron qu\u00e9 negocios ten\u00eda en el Berl\u00edn Este comunista.<\/p><p>\u2014Ninguno \u2014respond\u00ed.<\/p><p>Me aterrorizaba que pudieran averiguar que hab\u00eda asistido a Stanford. Justo antes de mi llegada, dos estudiantes de Stanford hab\u00edan intentado pasar de forma clandestina a un adolescente en un Volkswagen. Todav\u00eda segu\u00edan en la c\u00e1rcel.<\/p><p>Pero los guardias me indicaron con un gesto que pasara. 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En sus pies, la primera generaci\u00f3n de zapatillas Air Jordan. 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\u00faltimo vol\u00e9 a Londres. Me dirig\u00ed r\u00e1pidamente <span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/revista-lengua\/no-ficcion\/en-la-sombra-memorias-principe-harry-primeras-paginas\\\" target=\\\"_blank\\\">al palacio de Buckingham<\/a><\/span>, a Speakers' Corner, a Harrods. Me conced\u00ed algo de tiempo extra en la C\u00e1mara de los Comunes. Con los ojos cerrados, evoqu\u00e9 al gran Churchill: \u00ab\u00bfMe pregunta que cu\u00e1l es nuestro objetivo? Puedo responder con una palabra. La victoria, la victoria a toda costa, la victoria a pesar del terror, la victoria\u2026 Sin victoria no hay supervivencia\u00bb. Deseaba desesperadamente coger un autob\u00fas a Stratford, ver\u00a0<span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/revista-lengua\/literatura\/cervantes-shakespeare-quijote-cardenio\\\" target=\\\"_blank\\\">la casa de Shakespeare<\/a><\/span> (las mujeres isabelinas llevaban una rosa de seda roja en la puntera de cada zapato). Pero ya no me daba tiempo.<\/p><p>Pas\u00e9 la \u00faltima noche repasando mi viaje, tomando notas en mi diario. Me pregunt\u00e9: \u00ab\u00bfCu\u00e1l ha sido el momento \u00e1lgido?\u00bb.\u00a0<\/p><p>\u00abGrecia\u00bb, pens\u00e9.\u00a0<span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/filosofia\/28790-ebook-fidelidad-a-grecia-9788430623549\\\" target=\\\"_blank\\\">\u00abSin duda, Grecia\u00bb<\/a>.<\/span><\/p><p>Cuando sal\u00ed de Oreg\u00f3n, hab\u00eda dos cosas en mi itinerario que me produc\u00edan una especial emoci\u00f3n.\u00a0<\/p><p>Quer\u00eda exponerle mi descabellada idea a los japoneses.<\/p><p>Y quer\u00eda contemplar la Acr\u00f3polis.<\/p><p>Horas antes de embarcar en el aeropuerto de Heathrow, reflexion\u00e9 sobre aquel instante, cuando alc\u00e9 la vista hacia aquellas asombrosas columnas, y experiment\u00e9 esa vigorizante conmoci\u00f3n que te produce toda gran belleza, pero unida a una potente sensaci\u00f3n de\u2026 \u00bffamiliaridad?<\/p><p>\u00bfEra solo mi imaginaci\u00f3n? Al fin y al cabo, me encontraba en la cuna de la civilizaci\u00f3n occidental. Tal vez solo quer\u00eda que me resultara familiar. Pero no me parec\u00eda que fuera solo eso. Tuve algo claro: \u00abYo he estado aqu\u00ed antes\u00bb.<\/p><p>Y luego, al ascender por los escalones encalados, tambi\u00e9n: \u00abAqu\u00ed es donde comienza todo\u00bb.<\/p><p>A mi izquierda estaba el Parten\u00f3n; Plat\u00f3n hab\u00eda visto c\u00f3mo los arquitectos y los trabajadores lo constru\u00edan. A mi derecha, <span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/es.wikipedia.org\/wiki\/Templo_de_Atenea_Nik%C3%A9\\\" target=\\\"_blank\\\">el templo de Atenea Nik\u00e9<\/a><\/span>. Hace veinticinco siglos, seg\u00fan mi gu\u00eda tur\u00edstica, hab\u00eda albergado un hermoso friso de la diosa Atenea, a la que se consideraba portadora de la <em>nik\u00e9,<\/em> o victoria.\u00a0<\/p><p>Esta era una de las muchas bendiciones que conced\u00eda Atenea. Tambi\u00e9n recompensaba a los mediadores. Dice en la <em>Orest\u00edada:<\/em> \u00abAdmiro\u2026 la mirada de la persuasi\u00f3n\u00bb. Ella era, en cierto modo, la patrona de los negociadores.<\/p><p>No s\u00e9 cu\u00e1nto tiempo permanec\u00ed all\u00ed de pie, absorbiendo la energ\u00eda y el poder de aquel lugar que marc\u00f3 un hito en la historia. \u00bfUna hora? \u00bfTres? No recuerdo cu\u00e1nto tiempo despu\u00e9s de aquel d\u00eda descubr\u00ed la obra de Arist\u00f3fanes, ambientada en el templo de Nik\u00e9, en la que el guerrero le hace un regalo al rey: un par de zapatos nuevos. Tampoco s\u00e9 cu\u00e1ndo me di cuenta de que la obra en cuesti\u00f3n se titulaba <span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/es.wikipedia.org\/wiki\/Los_caballeros\\\" target=\\\"_blank\\\"><em>Los caballeros,<\/em> en ingl\u00e9s <\/a><\/span><em><span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/es.wikipedia.org\/wiki\/Los_caballeros\\\" target=\\\"_blank\\\">Knights<\/a><\/span>.<\/em> Pero s\u00ed me acuerdo de que cuando me di la vuelta para marcharme me fij\u00e9 en la fachada de m\u00e1rmol del templo. Los artesanos griegos la hab\u00edan decorado con varias esculturas fascinantes, incluyendo la m\u00e1s famosa, en las que la diosa inexplicablemente se inclina hacia abajo\u2026 <span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.facebook.com\/276074502759578\/photos\/una-nik%C3%A9-cualquieraaparte-las-legendarias-helena-clitemnestra-pen%C3%A9lopeetc-las-%C3%BAn\/561775177522841\/?paipv=0&eav=AfZvPda0w-djjUUQobIcf56DCupG9ikUqQ5BDIydn0i_BeVOutQ1WNTmhScsFcstXXI&_rdr\\\" target=\\\"_blank\\\">para atarse la correa de la 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Mi vigesimoquinto cumplea\u00f1os. Cruc\u00e9 la puerta de Claybourne Steeet, con el pelo por los hombros y una barba de casi diez cent\u00edmetros. Mi madre solt\u00f3 un grito. Mis hermanas parpadearon como si no me reconocieran, o a lo mejor es que ni siquiera se hab\u00edan dado cuenta de que me hab\u00eda ido. Abrazos, gritos, grandes carcajadas. Mi madre me hizo sentarme, me sirvi\u00f3 una taza de caf\u00e9. Quer\u00eda que le contara todo. Pero yo estaba exhausto. Dej\u00e9 la maleta y la mochila en el vest\u00edbulo y me retir\u00e9 a mi cuarto. 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class=\\\"MsoNormal\\\"><strong>OTROS\u00a0CONTENIDOS DE INTER\u00c9S:<\/strong><\/p><p class=\\\"MsoNormal\\\"><span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/revista-lengua\/no-ficcion\/the-wire-baltimore-ravens-100-yardas-100-historias-nfl-super-bowl\\\" target=\\\"_blank\\\">\u00abThe Wire\u00bb y los Baltimore Ravens: el sue\u00f1o americano se torna en pesadilla<\/a><\/span><\/p><p class=\\\"MsoNormal\\\"><span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/revista-lengua\/no-ficcion\/eduardo-sacheri-hoy-si-argentina-francia-final-mundial\\\" target=\\\"_blank\\\">Eduardo Sacheri: Hoy s\u00ed<\/a><\/span><\/p><p class=\\\"MsoNormal\\\"><span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/revista-lengua\/no-ficcion\/messi-psg-clubes-estado\\\" target=\\\"_blank\\\">Ciudadano Messi al PSG: la oscura trama detr\u00e1s de los clubes-Estado<\/a><\/span><\/p><p class=\\\"MsoNormal\\\"><span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/revista-lengua\/no-ficcion\/maradona-victor-hugo-morales-mundial-de-mexico\\\" target=\\\"_blank\\\">\u00abGenio, genio, genio\u00bb: Maradona y \u00abla jugada de todos los tiempos\u00bb<\/a><\/span><\/p><p class=\\\"MsoNormal\\\"><span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/revista-lengua\/el-estadio-vacio\\\" target=\\\"_blank\\\">El estadio vac\u00edo: historias de cuando al f\u00fatbol se le arrebat\u00f3 el 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10 minutos
Marzo de 1995. Phil Knight, fundador, presidente y director ejecutivo de Nike, posa junto a un par de zapatillas en una muestra dedicada a la marca deportiva. Al fondo, en el reflejo, se aprecia una escultura de Atenea Niké,a la deidad que inspiró el nombre de la firma. Crédito: Getty Images.

Marzo de 1995. Phil Knight, fundador, presidente y director ejecutivo de Nike, posa junto a un par de zapatillas en una muestra dedicada a la marca deportiva. Al fondo, en el reflejo, se aprecia una escultura de Atenea Niké, la deidad que inspiró el nombre de la firma. Crédito: Getty Images.

(…) Fui a Florencia, y pasé varios días buscando a Dante, leyendo a Dante, el airado misántropo condenado al exilio. ¿La misantropía le vino antes o después? ¿Fue la causa o el efecto de su ira y de su exilio?

Permanecí un rato ante el David, impresionado por la cólera reflejada en sus ojos. Goliat no tenía ninguna posibilidad.

Viajé en tren hasta Milán, entré en comunión con Da Vinci, observé sus hermosos cuadernos y sentí curiosidad por sus peculiares obsesiones. Una de las principales, el pie humano. «Obra maestra de la ingeniería», lo denominó. «Una obra de arte.»

¿Y quién era yo para discutírselo?

Mi última noche en Milán fui a ver una ópera a la Scala. Desempolvé mi traje Brooks Brothers y lo llevé con orgullo entre uomini pertrechados con esmóquines a medida y donne embutidas en vestidos adornados con joyas. Todos escuchamos maravillados Turandot. Cuando Calaf cantó «Nessun dorma» —«¡Ocultaos, estrellas! ¡Al alba venceré! ¡Venceré! ¡Venceré!»— se me llenaron los ojos de lágrimas, y cuando cayó el telón me puse en pie de un salto. «Bravissimo!»

Fui a Venecia, pasé unos días lánguidos siguiendo los pasos de Marco Polo, y permanecí no sé cuánto rato ante el palazzo de Robert Browning. «Si obtienes simplemente belleza y nada más, tendrás casi lo mejor que Dios ha inventado.»

Mi tiempo se agotaba. Mi hogar me reclamaba. Viajé apresuradamente a París, descendí bajo el suelo del Panteón, apoyé con delicadeza la mano en las criptas de Rousseau… y de Voltaire. «Ama la verdad, pero perdona el error.» Cogí una habitación en un hotel cochambroso, contemplé cómo una torrencial lluvia de invierno llenaba de agua el callejón que había debajo de mi ventana, recé en Notre Dame, me perdí en el Louvre. Compré unos cuantos libros en Shakespeare & Company, y permanecí un rato en el lugar donde dormía Joyce, y luego F. Scott Fitzgerald. Luego bajé lentamente por la orilla del Sena, y me detuve a tomar un capuchino en la cafetería donde Hemingway y Dos Passos se leían el uno al otro el Nuevo Testamento en voz alta. El último día me paseé por los Campos Elíseos, siguiendo el camino de los libertadores y pensando todo el rato en Patton. «No le digas a la gente cómo hacer las cosas; diles qué hacer y deja que te sorprendan con el resultado.»

De todos los grandes generales, era al que más le obsesionaba el tema del calzado: «Un soldado con zapatos es solo un soldado. Pero con botas se convierte en un guerrero».

Volé a Munich, me tomé una jarra de cerveza helada en la Bürgerbräukeller, donde Hitler dio un tiro al aire y lo empezó todo. Intenté visitar Dachau, pero cuando le preguntaba a la gente qué tenía que hacer para ir apartaban la mirada, afirmando que no lo sabían. Me dirigí a Berlín y me presenté en el Checkpoint Charlie. Unos guardias rusos de rostro inexpresivo ataviados con unos pesados abrigos examinaron mi pasaporte, me cachearon, me preguntaron qué negocios tenía en el Berlín Este comunista.

—Ninguno —respondí.

Me aterrorizaba que pudieran averiguar que había asistido a Stanford. Justo antes de mi llegada, dos estudiantes de Stanford habían intentado pasar de forma clandestina a un adolescente en un Volkswagen. Todavía seguían en la cárcel.

Pero los guardias me indicaron con un gesto que pasara. Anduve unas pocas calles y me detuve en la esquina de la Marx-Engels-Platz. Miré a mi alrededor, en todas direcciones. Nada. Ni árboles, ni tiendas, ni vida. Pensé en toda la pobreza que había visto en cada rincón de Asia. Esta era una clase distinta de pobreza, de algún modo más deliberada, más evitable. Vi a tres niños jugando en la calle. Me acerqué a ellos y les hice una foto. Dos niños y una niña, de unos ocho años. La niña —gorro de lana rojo, abrigo rosa— me sonrió. ¿La olvidaré alguna vez? ¿Y sus zapatos? Eran de cartón.

Luego viajé a Viena, a las trascendentales esquinas con olor a café donde Stalin y Trotski y Tito y Hitler y Jung y Freud vivieron en el mismo momento histórico, todos ellos merodeando por las mismas cafeterías llenas de vaho, y tramando cómo salvar (o poner fin) al mundo. Caminé sobre los mismos adoquines sobre los que caminara Mozart, crucé su grácil Danubio por el puente de piedra más hermoso que había visto nunca, me detuve ante las altísimas agujas de la catedral de San Esteban, donde Beethoven descubrió que estaba sordo: alzó la vista, vio a los pájaros salir volando desde el campanario, y para su horror… se dio cuenta de que no oía las campanas.

Michael Jordan circa 1985. En sus pies, la primera generación de zapatillas Air Jordan. Crédito: Getty Images.

Michael Jordan circa 1985. En sus pies, la primera generación de zapatillas Air Jordan. Crédito: Getty Images.

Por último volé a Londres. Me dirigí rápidamente al palacio de Buckingham, a Speakers' Corner, a Harrods. Me concedí algo de tiempo extra en la Cámara de los Comunes. Con los ojos cerrados, evoqué al gran Churchill: «¿Me pregunta que cuál es nuestro objetivo? Puedo responder con una palabra. La victoria, la victoria a toda costa, la victoria a pesar del terror, la victoria… Sin victoria no hay supervivencia». Deseaba desesperadamente coger un autobús a Stratford, ver la casa de Shakespeare (las mujeres isabelinas llevaban una rosa de seda roja en la puntera de cada zapato). Pero ya no me daba tiempo.

Pasé la última noche repasando mi viaje, tomando notas en mi diario. Me pregunté: «¿Cuál ha sido el momento álgido?». 

«Grecia», pensé. «Sin duda, Grecia».

Cuando salí de Oregón, había dos cosas en mi itinerario que me producían una especial emoción. 

Quería exponerle mi descabellada idea a los japoneses.

Y quería contemplar la Acrópolis.

Horas antes de embarcar en el aeropuerto de Heathrow, reflexioné sobre aquel instante, cuando alcé la vista hacia aquellas asombrosas columnas, y experimenté esa vigorizante conmoción que te produce toda gran belleza, pero unida a una potente sensación de… ¿familiaridad?

¿Era solo mi imaginación? Al fin y al cabo, me encontraba en la cuna de la civilización occidental. Tal vez solo quería que me resultara familiar. Pero no me parecía que fuera solo eso. Tuve algo claro: «Yo he estado aquí antes».

Y luego, al ascender por los escalones encalados, también: «Aquí es donde comienza todo».

A mi izquierda estaba el Partenón; Platón había visto cómo los arquitectos y los trabajadores lo construían. A mi derecha, el templo de Atenea Niké. Hace veinticinco siglos, según mi guía turística, había albergado un hermoso friso de la diosa Atenea, a la que se consideraba portadora de la niké, o victoria. 

Esta era una de las muchas bendiciones que concedía Atenea. También recompensaba a los mediadores. Dice en la Orestíada: «Admiro… la mirada de la persuasión». Ella era, en cierto modo, la patrona de los negociadores.

No sé cuánto tiempo permanecí allí de pie, absorbiendo la energía y el poder de aquel lugar que marcó un hito en la historia. ¿Una hora? ¿Tres? No recuerdo cuánto tiempo después de aquel día descubrí la obra de Aristófanes, ambientada en el templo de Niké, en la que el guerrero le hace un regalo al rey: un par de zapatos nuevos. Tampoco sé cuándo me di cuenta de que la obra en cuestión se titulaba Los caballeros, en inglés Knights. Pero sí me acuerdo de que cuando me di la vuelta para marcharme me fijé en la fachada de mármol del templo. Los artesanos griegos la habían decorado con varias esculturas fascinantes, incluyendo la más famosa, en las que la diosa inexplicablemente se inclina hacia abajo… para atarse la correa de la sandalia.

Michael Jordan en el All-Star Weekend de la NBA de 1987. Las Air Jordan 2 le dan alas. Crédito: Getty Images.

Michael Jordan en el All-Star Weekend de la NBA de 1987. Las Air Jordan 2 le dan alas. Crédito: Getty Images.

(...)

24 de febrero de 1963. Mi vigesimoquinto cumpleaños. Crucé la puerta de Claybourne Steeet, con el pelo por los hombros y una barba de casi diez centímetros. Mi madre soltó un grito. Mis hermanas parpadearon como si no me reconocieran, o a lo mejor es que ni siquiera se habían dado cuenta de que me había ido. Abrazos, gritos, grandes carcajadas. Mi madre me hizo sentarme, me sirvió una taza de café. Quería que le contara todo. Pero yo estaba exhausto. Dejé la maleta y la mochila en el vestíbulo y me retiré a mi cuarto. Contemplé con ojos somnolientos mis cintas azules. «Señor Knight, ¿cuál es el nombre de su empresa?»

Me acurruqué en la cama, y el sueño cayó sobre mí como el telón de la Scala.

Al cabo de una hora me despertaron los gritos de mi madre: «¡A cenar!».

Mi padre, que había vuelto ya del trabajo, me abrazó en cuanto entré en el comedor. También él deseaba oír todos los detalles. Y yo deseaba contárselos. 

Pero antes quería saber una cosa:

—Papá, ¿llegaron mis zapatillas?

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