Fenómenos

Cómo llegué a ser la editora de Harry Potter

Ahora que se han cumplido 25 años de la primera publicación en español de «Harry Potter y la piedra filosofal», es buen momento para cederle la palabra a Sigrid Kraus, directora editorial de Salamandra (hasta 2022), el sello que fichó al mago (del «quidditch»), quien narra en primera persona cómo llegó a ser la editora en habla hispana de la obra de J. K. Rowling, algo equivalente a ganar la lotería del mundo editorial.

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Cr\u00e9dito: Jairo Vargas.\",\"link_to\":\"none\",\"link\":{\"is_external\":\"\",\"url\":\"\"},\"view\":\"traditional\",\"section_style_image\":\"\",\"space\":{\"unit\":\"%\",\"size\":100},\"opacity\":{\"unit\":\"px\",\"size\":1},\"hover_animation\":\"\",\"image_border_border\":\"\",\"image_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"image_border_color\":\"\",\"image_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"image_box_shadow_box_shadow_type\":\"\",\"image_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"image\",\"editSettings\":{}},{\"id\":\"5qi80tf\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_editor\":\"\",\"editor\":\"<p style=\\\"text-align: right;\\\">Cubierta original de la primera edici\u00f3n en espa\u00f1ol de <a href=\\\"https:\/\/www.penguinlibros.com\/es\/libros-infantiles-a-partir-de-9-anos\/37676-libro-harry-potter-y-la-piedra-filosofal-harry-potter-1-9788478884452\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><em><span style=\\\"text-decoration: underline;\\\">Harry Potter y la piedra filosofal<\/span>.<\/em><\/a>\u00a0Cortes\u00eda: Salamandra.<\/p>\",\"section_style\":\"\",\"align\":\"\",\"align_tablet\":\"\",\"align_mobile\":\"\",\"text_color\":\"\",\"typography_typography\":\"\",\"typography_font_size\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_family\":\"\",\"typography_font_family_custom\":\"\",\"typography_font_weight\":\"\",\"typography_text_transform\":\"\",\"typography_font_style\":\"\",\"typography_line_height\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":\"\"},\"typography_letter_spacing\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"10\",\"left\":\"0\",\"isLinked\":false},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"text-editor\",\"editSettings\":{}}],\"editSettings\":{}}],\"editSettings\":{}},{\"id\":\"ymwkdyg\",\"elType\":\"section\",\"isInner\":false,\"settings\":{\"section_layout\":\"\",\"stretch_section\":\"\",\"layout\":\"boxed\",\"content_width\":{\"unit\":\"px\",\"size\":\"\"},\"gap\":\"default\",\"height\":\"default\",\"custom_height\":{\"unit\":\"px\",\"size\":400},\"column_position\":\"middle\",\"content_position\":\"\",\"structure\":\"10\",\"section_background\":\"\",\"background_background\":\"\",\"background_color\":\"\",\"background_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_color_b\":\"\",\"background_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_gradient_type\":\"linear\",\"background_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_gradient_position\":\"center 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tuvi\u00e9ramos que preparar la poci\u00f3n m\u00e1gica (ya que estamos hablando de magos) que resultase en un superventas editorial, un \u00e9xito sin apenas precedentes que traspasase fronteras y que marcase a varias generaciones de ni\u00f1os y ni\u00f1as, dir\u00eda que en la receta habr\u00eda que detallar lo siguiente: una dosis generosa de suerte, una pizca -o dos- de frescura, otra de valent\u00eda y, para rematar la mezcla, un buen pu\u00f1ado de confianza en la intuici\u00f3n.\u00a0<\/p><p>Empecemos, pues, con la suerte. La suerte es fundamental en el mundo de la edici\u00f3n. En este caso, tuvimos suerte cuando <span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/9926-jk-rowling\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">J. K. Rowling<\/a><\/span> escogi\u00f3 a Christopher Little, un agente <em>peque\u00f1o<\/em> (no de tama\u00f1o personal, sino de envergadura empresarial), pero muy abierto de mente y muy dispuesto a trabajar con <span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/11935-salamandra-infantil-y-juvenil\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">un sello independiente sin apenas experiencia<\/a><\/span> (por no decir ninguna) en literatura juvenil. Tambi\u00e9n fue una suerte que Christopher Little viniese de esa vieja escuela de agentes que siguen pensando que es m\u00e1s valiosa una relaci\u00f3n de confianza entre editor, agente y autor que un cheque en blanco. Y, por supuesto, tambi\u00e9n hubo una gran parte de suerte en el hecho de que este se\u00f1or no aceptase un no por respuesta (el que le di cuando le dije que ten\u00eda un informe de lectura negativo) y decidiese insistir en que fuera yo misma la que leyese las galeradas.<\/p><p>Nuestra relaci\u00f3n en aquel momento se basaba en la confianza: poco antes, <span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/11942-salamandra\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">en Salamandra<\/a><\/span> hab\u00edamos publicado una serie de novelas de misterio hist\u00f3ricas cuyos derechos manejaba \u00e9l, as\u00ed que siempre nos hab\u00edamos entendido muy bien. Como tambi\u00e9n se entend\u00edan \u00e9l y J. K. Rowling, quienes no perdieron la paciencia cuando Harry Potter no arranc\u00f3 como esperaban en primera instancia; en aquel momento, ambos se mantuvieron confiados y nos animaron a los dem\u00e1s a mantener la calma: estaban seguros de que el proyecto finalmente explotar\u00eda.\u00a0<\/p><p>Seguimos con el segundo ingrediente: la pizca -o dos- de frescura. El hecho de que no \u00e9ramos una editorial especializada en literatura juvenil nos proporcion\u00f3 un cierto punto de ingenuidad, una capacidad para leer sin demasiados prejuicios. Los editores acumulamos ideas preconcebidas a lo largo de nuestra carrera, lo cual es un peligro: esto no funciona por tal, esto otro s\u00ed por cual\u2026 Es parte del oficio, pero esta manera de pensar a veces nos impide percibir si algo es valioso al margen de nuestros criterios profesionales, que son al mismo tiempo personales. <span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/content\/115-libros-de-harry-potter\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Es el caso de Harry Potter<\/a><\/span>. El informe de lectura que le hab\u00eda encargado a un lector especializado en novelas juveniles se\u00f1alaba que era un libro anticuado. Aseguraba que ten\u00eda muchas palabras dif\u00edciles, que sin ordenadores o tecnolog\u00eda -la tecnolog\u00eda de 1997- no iba a conseguir atrapar a los j\u00f3venes lectores. Seguramente todo eso fuese cierto, pero tambi\u00e9n lo es el hecho de que un libro es la suma de varios criterios y que hay que tener libertad para ver todos con la perspectiva necesaria.\u00a0<\/p><p>La valent\u00eda, tercer ingrediente clave, no la tuve yo, sino Pedro del Carril [editor y copropietario, por aquella, de Salamandra], quien decidi\u00f3 pagar m\u00e1s de lo que nos parec\u00eda justificado; fue \u00e9l quien intuy\u00f3 que est\u00e1bamos ante algo que podr\u00eda ser realmente especial. En aquel momento, yo estaba algo indignada porque quienes gestionaban los derechos del t\u00edtulo no hab\u00edan aceptado la primera la oferta (bastante baja, por cierto) que les hab\u00edamos hecho. Esto demuestra que la edici\u00f3n es un trabajo en equipo y que el \u00e9xito depende de lo bien compenetrado que uno est\u00e9 con sus compa\u00f1eros. <span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/content\/115-libros-de-harry-potter\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Los lanzamientos de Harry Potter en espa\u00f1ol<\/a><\/span> funcionaron tan bien porque en Salamandra hab\u00eda un gran ambiente de trabajo y mucho respeto por el papel de cada uno. Fuimos capaces de lanzar los libros en una misma fecha en todo el mundo de habla hispana gracias a este trabajo coordinado, y lo hicimos en un contexto muy exigente donde cada uno de nosotros sacrificamos un tiempo y una energ\u00eda que ya casi no ten\u00edamos.\u00a0<\/p><p>La confianza en la intuici\u00f3n, el \u00faltimo ingrediente de esta poci\u00f3n, es mi don como editora. En Salamandra siempre hubo un gran respeto por la intuici\u00f3n. Esto es dif\u00edcil de medir y de calibrar, porque es una cualidad intangible que a veces funciona y otras no, pero es un elemento clave: guiadas por la intuici\u00f3n se hacen contrataciones que marcan el devenir de una empresa. Muchas veces ni el propio editor se atreve a dejarse llevar por ella\u2026 \u00a1Hay tanto en juego! Por este motivo es muy importante crear y alimentar un clima de confianza y apoyo en torno al trabajo del editor. La negociaci\u00f3n por los derechos de Harry Potter en espa\u00f1ol se bas\u00f3 en la experiencia lectora que tuve cuando por fin decid\u00ed dejarme llevar por la intuici\u00f3n: agarr\u00e9 las galeradas, comenc\u00e9 a leer\u2026 e inmediatamente me sent\u00ed seducida por el texto. Recuerdo haberle dicho a Pedro lo siguiente: \u00abEste es el tipo de libro que me hubiese encantado leer cuando ten\u00eda 10 a\u00f1os!\u00bb. Este argumento fue suficiente para tomar la decisi\u00f3n de lanzarnos a la contrataci\u00f3n.\u00a0<\/p><p>Considerando todos estos factores, y viendo ahora en retrospectiva lo que ha significado Harry Potter en mi vida y en mi carrera, s\u00ed que pienso que hubo algo realmente m\u00e1gico en todo aquel proceso que acab\u00f3 convirti\u00e9ndome en la editora del fen\u00f3meno literario m\u00e1s importante de nuestra historia reciente. 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class=\\\"MsoNormal\\\"><strong>OTROS\u00a0CONTENIDOS DE INTER\u00c9S:<\/strong><\/p><p class=\\\"MsoNormal\\\"><span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/revista-lengua\/fenomenos\/stephen-king-por-rodrigo-fresan-holly\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Stephen King por Rodrigo Fres\u00e1n: el Rey y yo<\/a><\/span><\/p><p class=\\\"MsoNormal\\\"><span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/revista-lengua\/fenomenos\/fanfiction\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">El fanfiction o el noble arte de elegir tu propia aventura<\/a><\/span><\/p><p class=\\\"MsoNormal\\\"><span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/revista-lengua\/literatura\/80-anos-de-el-principito\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">80 a\u00f1os de \u00abEl Principito\u00bb: los bocetos que dieron forma al mito<\/a><\/span><\/p><p 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10 minutos
Manuel Jabois. Crédito: Jairo Vargas.

Cubierta original de la primera edición en español de Harry Potter y la piedra filosofal. Cortesía: Salamandra.

Si tuviéramos que preparar la poción mágica (ya que estamos hablando de magos) que resultase en un superventas editorial, un éxito sin apenas precedentes que traspasase fronteras y que marcase a varias generaciones de niños y niñas, diría que en la receta habría que detallar lo siguiente: una dosis generosa de suerte, una pizca -o dos- de frescura, otra de valentía y, para rematar la mezcla, un buen puñado de confianza en la intuición. 

Empecemos, pues, con la suerte. La suerte es fundamental en el mundo de la edición. En este caso, tuvimos suerte cuando J. K. Rowling escogió a Christopher Little, un agente pequeño (no de tamaño personal, sino de envergadura empresarial), pero muy abierto de mente y muy dispuesto a trabajar con un sello independiente sin apenas experiencia (por no decir ninguna) en literatura juvenil. También fue una suerte que Christopher Little viniese de esa vieja escuela de agentes que siguen pensando que es más valiosa una relación de confianza entre editor, agente y autor que un cheque en blanco. Y, por supuesto, también hubo una gran parte de suerte en el hecho de que este señor no aceptase un no por respuesta (el que le di cuando le dije que tenía un informe de lectura negativo) y decidiese insistir en que fuera yo misma la que leyese las galeradas.

Nuestra relación en aquel momento se basaba en la confianza: poco antes, en Salamandra habíamos publicado una serie de novelas de misterio históricas cuyos derechos manejaba él, así que siempre nos habíamos entendido muy bien. Como también se entendían él y J. K. Rowling, quienes no perdieron la paciencia cuando Harry Potter no arrancó como esperaban en primera instancia; en aquel momento, ambos se mantuvieron confiados y nos animaron a los demás a mantener la calma: estaban seguros de que el proyecto finalmente explotaría. 

Seguimos con el segundo ingrediente: la pizca -o dos- de frescura. El hecho de que no éramos una editorial especializada en literatura juvenil nos proporcionó un cierto punto de ingenuidad, una capacidad para leer sin demasiados prejuicios. Los editores acumulamos ideas preconcebidas a lo largo de nuestra carrera, lo cual es un peligro: esto no funciona por tal, esto otro sí por cual… Es parte del oficio, pero esta manera de pensar a veces nos impide percibir si algo es valioso al margen de nuestros criterios profesionales, que son al mismo tiempo personales. Es el caso de Harry Potter. El informe de lectura que le había encargado a un lector especializado en novelas juveniles señalaba que era un libro anticuado. Aseguraba que tenía muchas palabras difíciles, que sin ordenadores o tecnología -la tecnología de 1997- no iba a conseguir atrapar a los jóvenes lectores. Seguramente todo eso fuese cierto, pero también lo es el hecho de que un libro es la suma de varios criterios y que hay que tener libertad para ver todos con la perspectiva necesaria. 

La valentía, tercer ingrediente clave, no la tuve yo, sino Pedro del Carril [editor y copropietario, por aquella, de Salamandra], quien decidió pagar más de lo que nos parecía justificado; fue él quien intuyó que estábamos ante algo que podría ser realmente especial. En aquel momento, yo estaba algo indignada porque quienes gestionaban los derechos del título no habían aceptado la primera la oferta (bastante baja, por cierto) que les habíamos hecho. Esto demuestra que la edición es un trabajo en equipo y que el éxito depende de lo bien compenetrado que uno esté con sus compañeros. Los lanzamientos de Harry Potter en español funcionaron tan bien porque en Salamandra había un gran ambiente de trabajo y mucho respeto por el papel de cada uno. Fuimos capaces de lanzar los libros en una misma fecha en todo el mundo de habla hispana gracias a este trabajo coordinado, y lo hicimos en un contexto muy exigente donde cada uno de nosotros sacrificamos un tiempo y una energía que ya casi no teníamos. 

La confianza en la intuición, el último ingrediente de esta poción, es mi don como editora. En Salamandra siempre hubo un gran respeto por la intuición. Esto es difícil de medir y de calibrar, porque es una cualidad intangible que a veces funciona y otras no, pero es un elemento clave: guiadas por la intuición se hacen contrataciones que marcan el devenir de una empresa. Muchas veces ni el propio editor se atreve a dejarse llevar por ella… ¡Hay tanto en juego! Por este motivo es muy importante crear y alimentar un clima de confianza y apoyo en torno al trabajo del editor. La negociación por los derechos de Harry Potter en español se basó en la experiencia lectora que tuve cuando por fin decidí dejarme llevar por la intuición: agarré las galeradas, comencé a leer… e inmediatamente me sentí seducida por el texto. Recuerdo haberle dicho a Pedro lo siguiente: «Este es el tipo de libro que me hubiese encantado leer cuando tenía 10 años!». Este argumento fue suficiente para tomar la decisión de lanzarnos a la contratación. 

Considerando todos estos factores, y viendo ahora en retrospectiva lo que ha significado Harry Potter en mi vida y en mi carrera, sí que pienso que hubo algo realmente mágico en todo aquel proceso que acabó convirtiéndome en la editora del fenómeno literario más importante de nuestra historia reciente. Porque algo así solo puede explicarse con magia, ¿verdad?

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