No ficción

Cómo Facebook nos convirtió en anunciantes: la historia detrás del «Me gusta»

Facebook parece haberse convertido en un campo de batalla donde pujan con ferocidad la revolución digital y el derecho a la privacidad: ¿qué sabe Facebook de nosotros?, ¿qué uso le da a esa información?, ¿qué impacto tiene eso en nuestras vidas? En 2018, la filtración de datos de unos 80 millones de usuarios a la consultora británica Cambridge Analytica para el uso de publicidad política abrió de manera brutal el debate. El reciente colapso de WhatsApp, Instagram, Messenger y el mismo Facebook (todos bajo el mismo paraguas corporativo) y las revelaciones sobre el uso de información de una exempleada pusieron a la red social de nuevo en el centro de la escena. Por eso, «Manipulados» (Debate), de Sheera Frenkel y Cecilia Kang, parece el libro perfecto para entender las transformaciones culturales, económicas y políticas que acarrean las prácticas de la empresa de Mark Zuckerberg. Alcanza como muestra este fragmento en el que cuentan el nacimiento del polémico, adictivo e insondable botón de «Me gusta» (y cómo ese clic cambió de manera subrepticia e irrevocable la manera en que las personas creen que se relacionan mientras en verdad alimentan los algoritmos de la publicidad).
{"id":408,"id_simpleblog_post":"408","id_simpleblog_category":"66","id_simpleblog_post_type":"1","id_simpleblog_author":"0","author":"Sheera Frenkel y Cecilia Kang","author_url":null,"likes":"0","views":"2284","allow_comments":"2","is_featured":"1","access":"a:3:{i:1;b:1;i:2;b:1;i:3;b:1;}","cover":"jpg","featured":"jpg","id_product":"257005,257036,257015","id_category_tematica":"59,116110","id_category_autor":"172908,172907","id_category_editorial":"11355","id_event":"0","active":"1","title":"C\u00f3mo Facebook nos convirti\u00f3 en anunciantes: la historia detr\u00e1s del \u00abMe gusta\u00bb","meta_title":"C\u00f3mo Facebook nos convirti\u00f3 en anunciantes: la historia detr\u00e1s del \u00abMe gusta\u00bb","meta_description":"Con los efectos del apag\u00f3n mundial de los servidores de Facebook todav\u00eda latentes, recuperamos un extracto del libro \u00abManipulados\u00bb para recordar el momento en el que se dio luz verde a la creaci\u00f3n del bot\u00f3n de \u00abMe gusta\u00bb.","meta_keywords":"Revista LENGUA Facebook Manipulados Sheera Frenkel Cecilia Kang","short_content":"<p>Facebook parece haberse convertido en un campo de batalla donde pujan con ferocidad la revoluci\u00f3n digital y el derecho a la privacidad: \u00bfqu\u00e9 sabe Facebook de nosotros?, \u00bfqu\u00e9 uso le da a esa informaci\u00f3n?, \u00bfqu\u00e9 impacto tiene eso en nuestras vidas? En 2018, la filtraci\u00f3n de datos de unos 80 millones de usuarios a la consultora brit\u00e1nica Cambridge Analytica para el uso de publicidad pol\u00edtica abri\u00f3 de manera brutal el debate. El reciente colapso de WhatsApp, Instagram, Messenger y el mismo Facebook (todos bajo el mismo paraguas corporativo) y las revelaciones sobre el uso de informaci\u00f3n de una exempleada pusieron a la red social de nuevo en el centro de la escena. Por eso, \u00abManipulados\u00bb (Debate), de Sheera Frenkel y Cecilia Kang, parece el libro perfecto para entender las transformaciones culturales, econ\u00f3micas y pol\u00edticas que acarrean las pr\u00e1cticas de la empresa de Mark Zuckerberg. Alcanza como muestra este fragmento en el que cuentan el nacimiento del pol\u00e9mico, adictivo e insondable bot\u00f3n de \u00abMe gusta\u00bb (y c\u00f3mo ese clic cambi\u00f3 de manera subrepticia e irrevocable la manera en que las personas creen que se relacionan mientras en verdad alimentan los algoritmos de la publicidad).<\/p>","full_content":"","content":"[{\"id\":\"9g265lo\",\"elType\":\"section\",\"isInner\":false,\"settings\":{\"section_layout\":\"\",\"stretch_section\":\"\",\"layout\":\"boxed\",\"content_width\":{\"unit\":\"px\",\"size\":\"\"},\"gap\":\"default\",\"height\":\"default\",\"custom_height\":{\"unit\":\"px\",\"size\":400},\"column_position\":\"middle\",\"content_position\":\"\",\"structure\":\"10\",\"section_background\":\"\",\"background_background\":\"\",\"background_color\":\"\",\"background_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_color_b\":\"\",\"background_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_gradient_type\":\"linear\",\"background_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_gradient_position\":\"center center\",\"background_image\":{\"url\":\"\",\"id\":\"\"},\"background_position\":\"\",\"background_attachment\":\"\",\"background_repeat\":\"\",\"background_size\":\"\",\"background_video_link\":\"\",\"background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"background_overlay_section\":\"\",\"background_overlay_background\":\"\",\"background_overlay_color\":\"\",\"background_overlay_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_overlay_color_b\":\"\",\"background_overlay_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_overlay_gradient_type\":\"linear\",\"background_overlay_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_overlay_gradient_position\":\"center center\",\"background_overlay_image\":{\"url\":\"\",\"id\":\"\"},\"background_overlay_position\":\"\",\"background_overlay_attachment\":\"\",\"background_overlay_repeat\":\"\",\"background_overlay_size\":\"\",\"background_overlay_video_link\":\"\",\"background_overlay_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"background_overlay_opacity\":{\"unit\":\"px\",\"size\":0.5},\"section_border\":\"\",\"border_border\":\"\",\"border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"border_color\":\"\",\"border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"box_shadow_box_shadow_type\":\"\",\"box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"section_typo\":\"\",\"heading_color\":\"\",\"color_text\":\"\",\"color_link\":\"\",\"color_link_hover\":\"\",\"text_align\":\"\",\"section_advanced\":\"\",\"margin\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"animation\":\"\",\"animation_duration\":\"\",\"css_classes\":\"\",\"_section_responsive\":\"\",\"reverse_order_mobile\":\"\",\"heading_visibility\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"elements\":[{\"id\":\"j4i7t0x\",\"elType\":\"column\",\"isInner\":false,\"settings\":{\"_inline_size\":null,\"_column_size\":100,\"section_style\":\"\",\"background_background\":\"\",\"background_color\":\"\",\"background_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_color_b\":\"transparent\",\"background_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_gradient_type\":\"linear\",\"background_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_gradient_position\":\"center center\",\"background_image\":{\"url\":\"\",\"id\":\"\"},\"background_position\":\"\",\"background_attachment\":\"\",\"background_repeat\":\"\",\"background_size\":\"\",\"background_video_link\":\"\",\"background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"border_border\":\"\",\"border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"border_color\":\"\",\"border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"box_shadow_box_shadow_type\":\"\",\"box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"section_typo\":\"\",\"heading_color\":\"\",\"color_text\":\"\",\"color_link\":\"\",\"color_link_hover\":\"\",\"text_align\":\"\",\"section_advanced\":\"\",\"margin\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"animation\":\"\",\"animation_duration\":\"\",\"css_classes\":\"\",\"section_responsive\":\"\",\"screen_sm\":\"default\",\"screen_sm_width\":\"100\"},\"defaultEditSettings\":[],\"elements\":[{\"id\":\"q1d82cx\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_image\":\"\",\"image\":{\"url\":\"\/es\/img\/cms\/LENGUA\/GettyImages-944290850.jpg\",\"id\":1},\"align\":\"center\",\"align_tablet\":\"center\",\"align_mobile\":\"center\",\"caption\":\"\",\"link_to\":\"none\",\"link\":{\"is_external\":\"\",\"url\":\"\"},\"view\":\"traditional\",\"section_style_image\":\"\",\"space\":{\"unit\":\"%\",\"size\":100},\"opacity\":{\"unit\":\"px\",\"size\":1},\"hover_animation\":\"\",\"image_border_border\":\"\",\"image_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"image_border_color\":\"\",\"image_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"image_box_shadow_box_shadow_type\":\"\",\"image_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"image\",\"editSettings\":{}},{\"id\":\"vmdpkfn\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_editor\":\"\",\"editor\":\"<p style=\\\"text-align: right;\\\">10 de abril 2018. Figuras en cart\u00f3n de Mark Zuckerberg en el jard\u00edn del Capitolio. Dentro, el director ejecutivo de Facebook comparec\u00eda ante una audiencia conjunta de los Comit\u00e9s Judicial y de Comercio del Senado en Washington por el esc\u00e1ndalo de Cambridge Analytica. Cr\u00e9dito: Getty Images.<\/p>\",\"section_style\":\"\",\"align\":\"\",\"align_tablet\":\"\",\"align_mobile\":\"\",\"text_color\":\"\",\"typography_typography\":\"\",\"typography_font_size\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_family\":\"\",\"typography_font_family_custom\":\"\",\"typography_font_weight\":\"\",\"typography_text_transform\":\"\",\"typography_font_style\":\"\",\"typography_line_height\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":\"\"},\"typography_letter_spacing\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"0\",\"bottom\":\"20\",\"left\":\"0\",\"isLinked\":false},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"text-editor\",\"editSettings\":{}}],\"editSettings\":{}}],\"editSettings\":{}},{\"id\":\"h8u1x3n\",\"elType\":\"section\",\"isInner\":false,\"settings\":{\"section_layout\":\"\",\"stretch_section\":\"\",\"layout\":\"boxed\",\"content_width\":{\"unit\":\"px\",\"size\":\"\"},\"gap\":\"default\",\"height\":\"default\",\"custom_height\":{\"unit\":\"px\",\"size\":400},\"column_position\":\"middle\",\"content_position\":\"\",\"structure\":\"20\",\"section_background\":\"\",\"background_background\":\"\",\"background_color\":\"\",\"background_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_color_b\":\"\",\"background_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_gradient_type\":\"linear\",\"background_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_gradient_position\":\"center center\",\"background_image\":{\"url\":\"\",\"id\":\"\"},\"background_position\":\"\",\"background_attachment\":\"\",\"background_repeat\":\"\",\"background_size\":\"\",\"background_video_link\":\"\",\"background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"background_overlay_section\":\"\",\"background_overlay_background\":\"\",\"background_overlay_color\":\"\",\"background_overlay_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_overlay_color_b\":\"\",\"background_overlay_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_overlay_gradient_type\":\"linear\",\"background_overlay_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_overlay_gradient_position\":\"center center\",\"background_overlay_image\":{\"url\":\"\",\"id\":\"\"},\"background_overlay_position\":\"\",\"background_overlay_attachment\":\"\",\"background_overlay_repeat\":\"\",\"background_overlay_size\":\"\",\"background_overlay_video_link\":\"\",\"background_overlay_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"background_overlay_opacity\":{\"unit\":\"px\",\"size\":0.5},\"section_border\":\"\",\"border_border\":\"\",\"border_width\":{\"unit\":\"px\",\"top\":\"1\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#d6e4e4\",\"border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"box_shadow_box_shadow_type\":\"\",\"box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"section_typo\":\"\",\"heading_color\":\"\",\"color_text\":\"\",\"color_link\":\"\",\"color_link_hover\":\"\",\"text_align\":\"\",\"section_advanced\":\"\",\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"30\",\"left\":0,\"isLinked\":false},\"margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"20\",\"left\":0,\"isLinked\":false},\"padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"150\",\"bottom\":\"0\",\"left\":\"150\",\"isLinked\":false},\"padding_tablet\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"20\",\"bottom\":\"0\",\"left\":\"20\",\"isLinked\":false},\"padding_mobile\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"animation\":\"\",\"animation_duration\":\"\",\"css_classes\":\"\",\"_section_responsive\":\"\",\"reverse_order_mobile\":\"\",\"heading_visibility\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"elements\":[{\"id\":\"lx982v0\",\"elType\":\"column\",\"isInner\":false,\"settings\":{\"_inline_size\":null,\"_column_size\":50,\"section_style\":\"\",\"background_background\":\"\",\"background_color\":\"\",\"background_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_color_b\":\"\",\"background_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_gradient_type\":\"linear\",\"background_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_gradient_position\":\"center center\",\"background_image\":{\"url\":\"\",\"id\":\"\"},\"background_position\":\"\",\"background_attachment\":\"\",\"background_repeat\":\"\",\"background_size\":\"\",\"background_video_link\":\"\",\"background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"border_border\":\"\",\"border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"border_color\":\"\",\"border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"box_shadow_box_shadow_type\":\"\",\"box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"section_typo\":\"\",\"heading_color\":\"\",\"color_text\":\"\",\"color_link\":\"\",\"color_link_hover\":\"\",\"text_align\":\"\",\"section_advanced\":\"\",\"margin\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding\":{\"unit\":\"px\",\"top\":\"25\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding_mobile\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"animation\":\"\",\"animation_duration\":\"\",\"css_classes\":\"columna-autor\",\"section_responsive\":\"\",\"screen_sm\":\"custom\",\"screen_sm_width\":\"60\"},\"defaultEditSettings\":[],\"elements\":[{\"id\":\"qokys71\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_editor\":\"\",\"editor\":\"<p><strong>Por\u00a0<span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/ciencia-y-tecnologia\/257036-manipulados\\\" target=\\\"_blank\\\">SHEERA FRENKEL Y CECILIA KANG<\/a><\/span><\/strong><strong><span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.upf.edu\/es\/web\/humanitats\/entry\/-\/-\/15900\/404\/miquel-berga\\\" target=\\\"_blank\\\"><br \/><\/a><\/span><\/strong><\/p>\",\"section_style\":\"\",\"align\":\"\",\"align_tablet\":\"\",\"align_mobile\":\"\",\"text_color\":\"\",\"typography_typography\":\"\",\"typography_font_size\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_family\":\"\",\"typography_font_family_custom\":\"\",\"typography_font_weight\":\"\",\"typography_text_transform\":\"\",\"typography_font_style\":\"\",\"typography_line_height\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":\"\"},\"typography_letter_spacing\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"text-editor\",\"editSettings\":{}}],\"editSettings\":{}},{\"id\":\"mjuztp4\",\"elType\":\"column\",\"isInner\":false,\"settings\":{\"_inline_size\":null,\"_column_size\":50,\"section_style\":\"\",\"background_background\":\"\",\"background_color\":\"\",\"background_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_color_b\":\"\",\"background_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_gradient_type\":\"linear\",\"background_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_gradient_position\":\"center center\",\"background_image\":{\"url\":\"\",\"id\":\"\"},\"background_position\":\"\",\"background_attachment\":\"\",\"background_repeat\":\"\",\"background_size\":\"\",\"background_video_link\":\"\",\"background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"border_border\":\"\",\"border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"border_color\":\"\",\"border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"box_shadow_box_shadow_type\":\"\",\"box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"section_typo\":\"\",\"heading_color\":\"\",\"color_text\":\"\",\"color_link\":\"\",\"color_link_hover\":\"\",\"text_align\":\"\",\"section_advanced\":\"\",\"margin\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding_mobile\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"animation\":\"\",\"animation_duration\":\"\",\"css_classes\":\"\",\"section_responsive\":\"\",\"screen_sm\":\"custom\",\"screen_sm_width\":\"14\"},\"defaultEditSettings\":[],\"elements\":[{\"id\":\"snoeeef\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_pswidget_options\":\"\",\"file\":\"autor-compartir\",\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"prestashop-widget-CustomTpl\",\"editSettings\":{}}],\"editSettings\":{}}],\"editSettings\":{}},{\"id\":\"ob53rwt\",\"elType\":\"section\",\"isInner\":false,\"settings\":{\"section_layout\":\"\",\"stretch_section\":\"\",\"layout\":\"boxed\",\"content_width\":{\"unit\":\"px\",\"size\":\"\"},\"gap\":\"default\",\"height\":\"default\",\"custom_height\":{\"unit\":\"px\",\"size\":400},\"column_position\":\"middle\",\"content_position\":\"\",\"structure\":\"10\",\"section_background\":\"\",\"background_background\":\"\",\"background_color\":\"\",\"background_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_color_b\":\"\",\"background_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_gradient_type\":\"linear\",\"background_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_gradient_position\":\"center center\",\"background_image\":{\"url\":\"\",\"id\":\"\"},\"background_position\":\"\",\"background_attachment\":\"\",\"background_repeat\":\"\",\"background_size\":\"\",\"background_video_link\":\"\",\"background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"background_overlay_section\":\"\",\"background_overlay_background\":\"\",\"background_overlay_color\":\"\",\"background_overlay_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_overlay_color_b\":\"\",\"background_overlay_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_overlay_gradient_type\":\"linear\",\"background_overlay_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_overlay_gradient_position\":\"center center\",\"background_overlay_image\":{\"url\":\"\",\"id\":\"\"},\"background_overlay_position\":\"\",\"background_overlay_attachment\":\"\",\"background_overlay_repeat\":\"\",\"background_overlay_size\":\"\",\"background_overlay_video_link\":\"\",\"background_overlay_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"background_overlay_opacity\":{\"unit\":\"px\",\"size\":0.5},\"section_border\":\"\",\"border_border\":\"\",\"border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"border_color\":\"\",\"border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"box_shadow_box_shadow_type\":\"\",\"box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"section_typo\":\"\",\"heading_color\":\"\",\"color_text\":\"\",\"color_link\":\"\",\"color_link_hover\":\"\",\"text_align\":\"\",\"section_advanced\":\"\",\"margin\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"110\",\"bottom\":\"0\",\"left\":\"110\",\"isLinked\":false},\"padding_tablet\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"30\",\"bottom\":\"0\",\"left\":\"30\",\"isLinked\":false},\"padding_mobile\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"animation\":\"\",\"animation_duration\":\"\",\"css_classes\":\"\",\"_section_responsive\":\"\",\"reverse_order_mobile\":\"\",\"heading_visibility\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"elements\":[{\"id\":\"pgyyq6c\",\"elType\":\"column\",\"isInner\":false,\"settings\":{\"_inline_size\":null,\"_column_size\":100,\"section_style\":\"\",\"background_background\":\"\",\"background_color\":\"\",\"background_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_color_b\":\"transparent\",\"background_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_gradient_type\":\"linear\",\"background_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_gradient_position\":\"center center\",\"background_image\":{\"url\":\"\",\"id\":\"\"},\"background_position\":\"\",\"background_attachment\":\"\",\"background_repeat\":\"\",\"background_size\":\"\",\"background_video_link\":\"\",\"background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"border_border\":\"\",\"border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"border_color\":\"\",\"border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"box_shadow_box_shadow_type\":\"\",\"box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"section_typo\":\"\",\"heading_color\":\"\",\"color_text\":\"\",\"color_link\":\"\",\"color_link_hover\":\"\",\"text_align\":\"\",\"section_advanced\":\"\",\"margin\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"animation\":\"\",\"animation_duration\":\"\",\"css_classes\":\"\",\"section_responsive\":\"\",\"screen_sm\":\"default\",\"screen_sm_width\":\"100\"},\"defaultEditSettings\":[],\"elements\":[{\"id\":\"w6infps\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_editor\":\"\",\"editor\":\"<p>Mucho antes de que Sandberg llegara a Facebook con la idea de aumentar los esfuerzos de la plataforma por aprovechar los datos almacenados, Jeff Chester hab\u00eda seguido con recelo el crecimiento de esta red social. En noviembre de 2007, el defensor de los derechos a la privacidad se sent\u00f3 en su min\u00fasculo despacho de Washington para seguir con su ordenador port\u00e1til un blog en vivo de Zuckerberg. <a href=\\\"https:\/\/www.penguinlibros.com\/es\/ciencia-y-tecnologia\/257005-manipulados-9788417636777\\\" target=\\\"_blank\\\">El fundador de Facebook<\/a>, dirigi\u00e9ndose a unos ejecutivos del sector publicitario de Nueva York, anunciaba la \u00faltima novedad de la compa\u00f1\u00eda: un programa revolucionario llamado \u00abBeacon\u00bb.<\/p><p>Chester frunci\u00f3 el ce\u00f1o. Beacon, dec\u00eda Zuckerberg, era una iniciativa publicitaria que recog\u00eda informaci\u00f3n sobre las compras de un usuario de Facebook en otras p\u00e1ginas web \u2014entradas de cine en Fandango, una reserva de hotel en TripAdvisor, un sof\u00e1 en Overstock\u2014 y la publicaba en los News Feed de sus amigos. Las compa\u00f1\u00edas se hab\u00edan asociado a Beacon, deseosas de formar parte de un programa que les proporcionaba datos de los usuarios de Facebook y que tambi\u00e9n promocionaba sus productos y servicios mediante recomendaciones (aunque fueran involuntarias). Una compra realizada, un relato le\u00eddo o una receta consultada aparecer\u00edan autom\u00e1ticamente en <em>feeds<\/em> del usuario. El boca a boca era el mejor sistema publicitario, y Facebook ofrec\u00eda la manera de aumentar masivamente ese tipo de recomendaciones: sus usuarios se convertir\u00edan, de hecho, en evangelistas corporativos. Beacon barr\u00eda la l\u00ednea que separaba la publicidad y el comentario del usuario \u00aborg\u00e1nico\u00bb. \u00abNo hay nada que influya m\u00e1s en una persona que una recomendaci\u00f3n de un buen amigo\u00bb, dec\u00eda Zuckerberg. Facebook ya hab\u00eda firmado con m\u00e1s de cuarenta empresas \u2014CBS, <em>The New York Times<\/em> y The Knot, entre otras\u2014 que pagaban a la plataforma por tener el privilegio de que pusieran su nombre ante los ojos de los usuarios de la red social.<\/p>\",\"section_style\":\"\",\"align\":\"\",\"align_tablet\":\"\",\"align_mobile\":\"\",\"text_color\":\"#1a1a1a\",\"typography_typography\":\"custom\",\"typography_font_size\":{\"unit\":\"px\",\"size\":\"18\"},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_family\":\"custom\",\"typography_font_family_custom\":\"Fort-Book\",\"typography_font_weight\":\"\",\"typography_text_transform\":\"\",\"typography_font_style\":\"\",\"typography_line_height\":{\"unit\":\"px\",\"size\":\"27\"},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":\"\"},\"typography_letter_spacing\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"text-editor\",\"editSettings\":{}}],\"editSettings\":{}}],\"editSettings\":{}},{\"id\":\"7vw8v02\",\"elType\":\"section\",\"isInner\":false,\"settings\":{\"section_layout\":\"\",\"stretch_section\":\"\",\"layout\":\"boxed\",\"content_width\":{\"unit\":\"px\",\"size\":\"\"},\"gap\":\"default\",\"height\":\"default\",\"custom_height\":{\"unit\":\"px\",\"size\":400},\"column_position\":\"middle\",\"content_position\":\"\",\"structure\":\"20\",\"section_background\":\"\",\"background_background\":\"\",\"background_color\":\"\",\"background_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_color_b\":\"\",\"background_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_gradient_type\":\"linear\",\"background_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_gradient_position\":\"center center\",\"background_image\":{\"url\":\"\",\"id\":\"\"},\"background_position\":\"\",\"background_attachment\":\"\",\"background_repeat\":\"\",\"background_size\":\"\",\"background_video_link\":\"\",\"background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"background_overlay_section\":\"\",\"background_overlay_background\":\"\",\"background_overlay_color\":\"\",\"background_overlay_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_overlay_color_b\":\"\",\"background_overlay_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_overlay_gradient_type\":\"linear\",\"background_overlay_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_overlay_gradient_position\":\"center center\",\"background_overlay_image\":{\"url\":\"\",\"id\":\"\"},\"background_overlay_position\":\"\",\"background_overlay_attachment\":\"\",\"background_overlay_repeat\":\"\",\"background_overlay_size\":\"\",\"background_overlay_video_link\":\"\",\"background_overlay_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"background_overlay_opacity\":{\"unit\":\"px\",\"size\":0.5},\"section_border\":\"\",\"border_border\":\"\",\"border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"border_color\":\"\",\"border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"box_shadow_box_shadow_type\":\"\",\"box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"section_typo\":\"\",\"heading_color\":\"\",\"color_text\":\"\",\"color_link\":\"\",\"color_link_hover\":\"\",\"text_align\":\"\",\"section_advanced\":\"\",\"margin\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"110\",\"isLinked\":false},\"padding_tablet\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"30\",\"isLinked\":false},\"padding_mobile\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"animation\":\"\",\"animation_duration\":\"\",\"css_classes\":\"\",\"_section_responsive\":\"\",\"reverse_order_mobile\":\"\",\"heading_visibility\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"elements\":[{\"id\":\"8pi212y\",\"elType\":\"column\",\"isInner\":false,\"settings\":{\"_inline_size\":null,\"_column_size\":50,\"section_style\":\"\",\"background_background\":\"\",\"background_color\":\"\",\"background_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_color_b\":\"\",\"background_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_gradient_type\":\"linear\",\"background_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_gradient_position\":\"center center\",\"background_image\":{\"url\":\"\",\"id\":\"\"},\"background_position\":\"\",\"background_attachment\":\"\",\"background_repeat\":\"\",\"background_size\":\"\",\"background_video_link\":\"\",\"background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"border_border\":\"\",\"border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"border_color\":\"\",\"border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"box_shadow_box_shadow_type\":\"\",\"box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"section_typo\":\"\",\"heading_color\":\"\",\"color_text\":\"\",\"color_link\":\"\",\"color_link_hover\":\"\",\"text_align\":\"\",\"section_advanced\":\"\",\"margin\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"animation\":\"\",\"animation_duration\":\"\",\"css_classes\":\"\",\"section_responsive\":\"\",\"screen_sm\":\"default\",\"screen_sm_width\":\"100\"},\"defaultEditSettings\":[],\"elements\":[{\"id\":\"032kozc\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_editor\":\"\",\"editor\":\"<p>Chester se levant\u00f3 de golpe de su sill\u00f3n y llam\u00f3 a su esposa, Kathryn Montgomery, profesora de Ciencias de la Informaci\u00f3n en la Universidad Americana. \u00ab\u00a1Esto es incre\u00edble! \u2014grit\u00f3\u2014. \u00a1Tienes que o\u00edr lo que ese t\u00edo de Facebook est\u00e1 diciendo!\u00bb Desde el punto de vista de Chester, el plan de Facebook era la consecuencia l\u00f3gica de lo que siempre hab\u00eda hecho la publicidad: secuestrar la mente del consumidor para convencerlo en la caja registradora. Por su parte, Chester llevaba luchando contra lo que consideraba una manipulaci\u00f3n en toda regla desde la d\u00e9cada de los noventa del pasado siglo, cuando clamaba contra las cadenas televisivas y sus anunciantes por hacer publicidad de productos en los programas y por promover comida basura en horario infantil. Con la llegada de internet, hab\u00eda puesto en el punto de mira el mundo no regulado de la publicidad online. Hab\u00eda fundado un grupo de defensa de la protecci\u00f3n de datos llamado \u00abCentro para la Democracia Digital\u00bb, y en 1998, con la ayuda de Montgomery, hab\u00eda logrado que se aprobara una ley para la protecci\u00f3n del menor en internet, conocida como Ley Federal para la Protecci\u00f3n de los Datos Online del Menor.\u00a0<\/p><p>El hecho de que el\u00a0<span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/revista-lengua\/entrevistas\/anne-applebaum-el-ocaso-de-la-democracia\\\" target=\\\"_blank\\\">Centro para la Democracia Digital<\/a><\/span> contara solo con un empleado a tiempo completo, el propio Chester, y se encontrara en Dupont Circle, lejos del centro neur\u00e1lgico de la actividad pol\u00edtica situado cerca de la colina del Capitolio, no lo desanimaba en absoluto. El neoyorquino de Brooklyn disfrutaba con su papel de desconocido independiente, y con sus pantalones arrugados, su montura de gafas al aire y su pelo despeinado parec\u00eda, tambi\u00e9n, un bicho raro en el universo de los lobistas de Washington, vestidos siempre impecablemente con traje y corbata. Le\u00eda con atenci\u00f3n todos los d\u00edas alrededor de diez publicaciones del sector de la tecnolog\u00eda y la publicidad para descubrir pr\u00e1cticas comerciales abusivas, que luego compilaba en distintos correos electr\u00f3nicos dirigidos a periodistas. Sus frases resultaban a menudo irresistibles. Apenas unos d\u00edas antes del anuncio de Zuckerberg, Chester hab\u00eda sido citado en <em>The New York Times<\/em> calificando la publicidad conductual de \u00abaspiradora de informaci\u00f3n digital alimentada con esteroides\u00bb.<\/p>\",\"section_style\":\"\",\"align\":\"\",\"align_tablet\":\"\",\"align_mobile\":\"\",\"text_color\":\"#1a1a1a\",\"typography_typography\":\"custom\",\"typography_font_size\":{\"unit\":\"px\",\"size\":\"18\"},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_family\":\"custom\",\"typography_font_family_custom\":\"Fort-Book\",\"typography_font_weight\":\"\",\"typography_text_transform\":\"\",\"typography_font_style\":\"\",\"typography_line_height\":{\"unit\":\"px\",\"size\":\"27\"},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":\"\"},\"typography_letter_spacing\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"text-editor\",\"editSettings\":{}}],\"editSettings\":{}},{\"id\":\"dlomghx\",\"elType\":\"column\",\"isInner\":false,\"settings\":{\"_inline_size\":null,\"_column_size\":50,\"section_style\":\"\",\"background_background\":\"\",\"background_color\":\"\",\"background_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_color_b\":\"\",\"background_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_gradient_type\":\"linear\",\"background_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_gradient_position\":\"center center\",\"background_image\":{\"url\":\"\",\"id\":\"\"},\"background_position\":\"\",\"background_attachment\":\"\",\"background_repeat\":\"\",\"background_size\":\"\",\"background_video_link\":\"\",\"background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"border_border\":\"\",\"border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"border_color\":\"\",\"border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"box_shadow_box_shadow_type\":\"\",\"box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"section_typo\":\"\",\"heading_color\":\"\",\"color_text\":\"\",\"color_link\":\"\",\"color_link_hover\":\"\",\"text_align\":\"\",\"section_advanced\":\"\",\"margin\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"15\",\"isLinked\":false},\"padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding_mobile\":{\"unit\":\"px\",\"top\":\"40\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"animation\":\"\",\"animation_duration\":\"\",\"css_classes\":\"\",\"section_responsive\":\"\",\"screen_sm\":\"default\",\"screen_sm_width\":\"100\"},\"defaultEditSettings\":[],\"elements\":[{\"id\":\"qfij87h\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_title\":\"\",\"title\":\"La ca\u00edda de un imperio\",\"link\":{\"is_external\":\"\",\"url\":\"\"},\"size\":\"default\",\"header_size\":\"h2\",\"header_style\":\"none\",\"align\":\"\",\"align_tablet\":\"\",\"align_mobile\":\"\",\"view\":\"traditional\",\"section_title_style\":\"\",\"title_color\":\"#0d807f\",\"typography_typography\":\"custom\",\"typography_font_size\":{\"unit\":\"px\",\"size\":\"40\"},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":\"24\"},\"typography_font_family\":\"custom\",\"typography_font_family_custom\":\"\",\"typography_font_weight\":\"500\",\"typography_text_transform\":\"\",\"typography_font_style\":\"\",\"typography_line_height\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_mobile\":{\"unit\":\"px\",\"size\":25},\"typography_letter_spacing\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"Vollkorn\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"heading\",\"editSettings\":{}},{\"id\":\"zf3u320\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_pswidget_options\":\"\",\"product_source\":\"xx\",\"search_type_select\":\"1\",\"tematicas_ids\":\"\",\"autores_ids\":\"\",\"editoriales_ids\":\"\",\"caracteristicas_ids\":\"\",\"days_range\":\"30\",\"products_limit\":\"1\",\"order_by\":\"fecha_nov\",\"second_order_by\":\"tiraje\",\"order_way\":\"desc\",\"products_caracteristicas_ids\":[\"257036\",\"257270\"],\"view\":\"carousel\",\"slides_to_show\":\"1\",\"slides_to_show_tablet\":\"1\",\"slides_to_show_mobile\":\"1\",\"items_per_column\":\"1\",\"navigation\":\"both\",\"autoplay\":\"yes\",\"infinite\":\"yes\",\"section_style_navigation\":\"\",\"arrows_position\":\"middle\",\"arrows_position_top\":\"-20\",\"arrows_color\":\"\",\"arrows_bg_color\":\"\",\"dots_color\":\"\",\"section_style_product\":\"\",\"product_bg_color\":\"\",\"product_text_color\":\"\",\"product_price_color\":\"\",\"product_stars_color\":\"\",\"product_border_border\":\"\",\"product_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"product_border_color\":\"\",\"product_box_shadow_box_shadow_type\":\"\",\"product_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"section_style_product_h\":\"\",\"product_bg_color_h\":\"\",\"product_overlay_h\":\"\",\"product_text_color_h\":\"\",\"product_price_color_h\":\"\",\"product_stars_color_h\":\"\",\"border_h\":\"\",\"product_box_shadow_h_box_shadow_type\":\"\",\"product_box_shadow_h_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"17\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"40\",\"right\":\"20\",\"bottom\":\"0\",\"left\":\"20\",\"isLinked\":false},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"no-shadow\",\"_section_background\":\"\",\"_background_background\":\"none\",\"_background_color\":\"#f3f7f7\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"prestashop-widget-ProductsListNew\",\"editSettings\":{}}],\"editSettings\":{}}],\"editSettings\":{}},{\"id\":\"kws0x98\",\"elType\":\"section\",\"isInner\":false,\"settings\":{\"section_layout\":\"\",\"stretch_section\":\"\",\"layout\":\"boxed\",\"content_width\":{\"unit\":\"px\",\"size\":\"\"},\"gap\":\"default\",\"height\":\"default\",\"custom_height\":{\"unit\":\"px\",\"size\":400},\"column_position\":\"middle\",\"content_position\":\"\",\"structure\":\"10\",\"section_background\":\"\",\"background_background\":\"\",\"background_color\":\"\",\"background_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_color_b\":\"\",\"background_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_gradient_type\":\"linear\",\"background_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_gradient_position\":\"center center\",\"background_image\":{\"url\":\"\",\"id\":\"\"},\"background_position\":\"\",\"background_attachment\":\"\",\"background_repeat\":\"\",\"background_size\":\"\",\"background_video_link\":\"\",\"background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"background_overlay_section\":\"\",\"background_overlay_background\":\"\",\"background_overlay_color\":\"\",\"background_overlay_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_overlay_color_b\":\"\",\"background_overlay_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_overlay_gradient_type\":\"linear\",\"background_overlay_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_overlay_gradient_position\":\"center center\",\"background_overlay_image\":{\"url\":\"\",\"id\":\"\"},\"background_overlay_position\":\"\",\"background_overlay_attachment\":\"\",\"background_overlay_repeat\":\"\",\"background_overlay_size\":\"\",\"background_overlay_video_link\":\"\",\"background_overlay_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"background_overlay_opacity\":{\"unit\":\"px\",\"size\":0.5},\"section_border\":\"\",\"border_border\":\"\",\"border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"border_color\":\"\",\"border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"box_shadow_box_shadow_type\":\"\",\"box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"section_typo\":\"\",\"heading_color\":\"\",\"color_text\":\"\",\"color_link\":\"\",\"color_link_hover\":\"\",\"text_align\":\"\",\"section_advanced\":\"\",\"margin\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"110\",\"bottom\":\"0\",\"left\":\"110\",\"isLinked\":false},\"padding_tablet\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"30\",\"bottom\":\"0\",\"left\":\"30\",\"isLinked\":false},\"padding_mobile\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"animation\":\"\",\"animation_duration\":\"\",\"css_classes\":\"\",\"_section_responsive\":\"\",\"reverse_order_mobile\":\"\",\"heading_visibility\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"elements\":[{\"id\":\"n9e8lp1\",\"elType\":\"column\",\"isInner\":false,\"settings\":{\"_inline_size\":null,\"_column_size\":100,\"section_style\":\"\",\"background_background\":\"\",\"background_color\":\"\",\"background_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_color_b\":\"transparent\",\"background_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_gradient_type\":\"linear\",\"background_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_gradient_position\":\"center center\",\"background_image\":{\"url\":\"\",\"id\":\"\"},\"background_position\":\"\",\"background_attachment\":\"\",\"background_repeat\":\"\",\"background_size\":\"\",\"background_video_link\":\"\",\"background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"border_border\":\"\",\"border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"border_color\":\"\",\"border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"box_shadow_box_shadow_type\":\"\",\"box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"section_typo\":\"\",\"heading_color\":\"\",\"color_text\":\"\",\"color_link\":\"\",\"color_link_hover\":\"\",\"text_align\":\"\",\"section_advanced\":\"\",\"margin\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"animation\":\"\",\"animation_duration\":\"\",\"css_classes\":\"\",\"section_responsive\":\"\",\"screen_sm\":\"default\",\"screen_sm_width\":\"100\"},\"defaultEditSettings\":[],\"elements\":[{\"id\":\"wlmswf2\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_editor\":\"\",\"editor\":\"<p>En su opini\u00f3n, el anuncio de Beacon marcaba un nuevo y peligroso punto de inflexi\u00f3n. Zuckerberg no hab\u00eda pedido permiso a los usuarios de Facebook para utilizarlos como agentes de ventas; Beacon los registraba autom\u00e1ticamente. Facebook estaba ampliando su red de datos, y cruzaba los l\u00edmites de la \u00e9tica para aprovecharse de la informaci\u00f3n relativa a sus usuarios. Chester llam\u00f3 a varios grupos de defensa de la privacidad, envi\u00f3 un comunicado a la prensa y recurri\u00f3 a sus contactos en los medios de comunicaci\u00f3n.<\/p><p>\u00abFue un toque de atenci\u00f3n. Beacon ten\u00eda las semillas de todos los problemas que estaban por venir \u2014recordar\u00eda Chester\u2014. Lo quisiera o no el usuario, Facebook iba a rentabilizar a todo aquel que utilizaba la red social e iba a convertir a las personas en anunciantes.\u00bb<\/p><p>Al d\u00eda siguiente, los usuarios de Facebook quedaron conmocionados al ver expuesta su vida privada. De repente, aquella reserva de un vuelo a Florida a trav\u00e9s de Travelocity, el alquiler de una pel\u00edcula la noche anterior o aquella puja en eBay aparec\u00edan en los News Feed de amigos, parientes y compa\u00f1eros de trabajo. Una mujer se enter\u00f3 de que su prometido le hab\u00eda comprado un anillo de brillantes.<\/p>\",\"section_style\":\"\",\"align\":\"\",\"align_tablet\":\"\",\"align_mobile\":\"\",\"text_color\":\"#1a1a1a\",\"typography_typography\":\"custom\",\"typography_font_size\":{\"unit\":\"px\",\"size\":\"18\"},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_family\":\"custom\",\"typography_font_family_custom\":\"Fort-Book\",\"typography_font_weight\":\"\",\"typography_text_transform\":\"\",\"typography_font_style\":\"\",\"typography_line_height\":{\"unit\":\"px\",\"size\":\"27\"},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":\"\"},\"typography_letter_spacing\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"58\",\"left\":\"0\",\"isLinked\":false},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"text-editor\",\"editSettings\":{}},{\"id\":\"iflir1c\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_editor\":\"\",\"editor\":\"<p>\u00abLo quisiera o no el usuario, Facebook iba a rentabilizar a todo aquel que utilizaba la red social e iba a convertir a las personas en anunciantes\u00bb.<\/p>\",\"section_style\":\"\",\"align\":\"\",\"align_tablet\":\"\",\"align_mobile\":\"\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_size\":{\"unit\":\"px\",\"size\":\"40\"},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":\"24\"},\"typography_font_family\":\"custom\",\"typography_font_family_custom\":\"Vollkorn\",\"typography_font_weight\":\"\",\"typography_text_transform\":\"\",\"typography_font_style\":\"\",\"typography_line_height\":{\"unit\":\"px\",\"size\":\"45\"},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_mobile\":{\"unit\":\"px\",\"size\":\"30\"},\"typography_letter_spacing\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"95\",\"bottom\":\"58\",\"left\":\"95\",\"isLinked\":false},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"30\",\"bottom\":\"50\",\"left\":\"30\",\"isLinked\":false},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"text-editor\",\"editSettings\":{}},{\"id\":\"ky6adwj\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_editor\":\"\",\"editor\":\"<p>Enseguida se oyeron gritos de protesta. El 20 de noviembre, MoveOn.org, organizaci\u00f3n en defensa del ciudadano, lanz\u00f3 una petici\u00f3n que exig\u00eda a Facebook el fin de Beacon; en pocos d\u00edas, hab\u00eda reunido cincuenta mil firmas. A medida que iba creciendo la pol\u00e9mica, Coca-Cola y Overstock abandonaron el programa y dijeron a los periodistas que les hab\u00edan hecho creer que Beacon requer\u00eda la activaci\u00f3n del usuario. Cuando Facebook respondi\u00f3 que la funci\u00f3n pod\u00eda desactivarse, muchas personas registradas en la red social presentaron una serie de pruebas que indicaban todo lo contrario. Un especialista en seguridad de Computer Associates dijo que, despu\u00e9s de optar por salir de Beacon, observ\u00f3 unas pautas de tr\u00e1fico en la red que pon\u00edan de manifiesto que unas recetas de cocina que hab\u00eda guardado en Epicurious estaban siendo rastreadas por Facebook.<\/p><p><\/p><p><\/p><p>Chester enseguida percibi\u00f3 que, por muy enfurecidos que estuvieran por lo de Beacon, lo cierto es que los usuarios no se daban cuenta en realidad de lo que era verdaderamente importante. Ni que decir tiene que resultaba vergonzoso e invasivo ver tus compras expuestas a la vista de tus conocidos y tus familiares, pero este hecho no era m\u00e1s que una manera de distraer tu atenci\u00f3n para que no vieras la verdadera amenaza: que estabas siendo rastreado y monitorizado por una entidad totalmente distinta. Todo el mundo era consciente de que hab\u00eda que prevenir las intromisiones del Gobierno, pero, en opini\u00f3n de Chester, el peligro no radicaba en lo que los encargados de aplicar la ley o la gente en general supieran de ti, sino en lo que hac\u00edan las empresas comerciales y los publicitarios, en lo que hac\u00eda Facebook. Pocas semanas despu\u00e9s de su aparici\u00f3n en Nueva York, Zuckerberg pidi\u00f3 disculpas por haber colocado de buenas a primeras la nueva herramienta publicitaria en los perfiles de los usuarios y anunci\u00f3 que iba a cambiar su configuraci\u00f3n para que fuera una opci\u00f3n en vez de un programa predeterminado que requiriera que los usuarios indicaran expresamente su rechazo. En un post de su blog, garantiz\u00f3 a los usuarios que Facebook iba a dejar de compartir las compras que hab\u00edan realizado si no recib\u00eda previamente autorizaci\u00f3n para ello. Reconoci\u00f3 que el lanzamiento de Beacon hab\u00eda sido una chapuza. \u00abPerdimos el justo equilibrio\u00bb, dijo.<\/p>\",\"section_style\":\"\",\"align\":\"\",\"align_tablet\":\"\",\"align_mobile\":\"\",\"text_color\":\"#1a1a1a\",\"typography_typography\":\"custom\",\"typography_font_size\":{\"unit\":\"px\",\"size\":\"18\"},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_family\":\"custom\",\"typography_font_family_custom\":\"Fort-Book\",\"typography_font_weight\":\"\",\"typography_text_transform\":\"\",\"typography_font_style\":\"\",\"typography_line_height\":{\"unit\":\"px\",\"size\":\"27\"},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":\"\"},\"typography_letter_spacing\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"58\",\"left\":\"0\",\"isLinked\":false},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"text-editor\",\"editSettings\":{}},{\"id\":\"03iprhb\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_editor\":\"\",\"editor\":\"<p>A finales de 2008, Zuckerberg dio por fin su bendici\u00f3n. Los datos internos lo hab\u00edan convencido de la idoneidad de la funci\u00f3n: en una serie de peque\u00f1os ensayos, se comprob\u00f3 que la gente entraba m\u00e1s en Facebook por la presencia de ese bot\u00f3n. Decidi\u00f3 unilateralmente su nombre oficial: el bot\u00f3n \u00abme gusta\u00bb.<\/p>\",\"section_style\":\"\",\"align\":\"\",\"align_tablet\":\"\",\"align_mobile\":\"\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_size\":{\"unit\":\"px\",\"size\":\"40\"},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":\"24\"},\"typography_font_family\":\"custom\",\"typography_font_family_custom\":\"Vollkorn\",\"typography_font_weight\":\"\",\"typography_text_transform\":\"\",\"typography_font_style\":\"\",\"typography_line_height\":{\"unit\":\"px\",\"size\":\"45\"},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_mobile\":{\"unit\":\"px\",\"size\":\"30\"},\"typography_letter_spacing\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"95\",\"bottom\":\"58\",\"left\":\"95\",\"isLinked\":false},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"30\",\"bottom\":\"50\",\"left\":\"30\",\"isLinked\":false},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"text-editor\",\"editSettings\":{}},{\"id\":\"v24y2ik\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_editor\":\"\",\"editor\":\"<p>La controversia y las endebles disculpas de Zuckerberg ignoraron por completo las verdaderas violaciones de la privacidad. En opini\u00f3n de Chester y de Montgomery, los datos personales deb\u00edan mantenerse lejos del alcance de los anunciantes, y Facebook no hab\u00eda hecho nada para cambiar esto. \u00abFacebook alegaba que t\u00fa pod\u00edas elegir con qui\u00e9n estabas dispuesto a compartir informaci\u00f3n en la plataforma \u2014explicaba Montgomery\u2014, pero detr\u00e1s de la plataforma, donde t\u00fa no ves lo que est\u00e1 ocurriendo realmente y todo el dinero que ganan, no te dejaban decidir qu\u00e9 comparte la plataforma sobre ti con los anunciantes.\u00bb<\/p><p>Con la contrataci\u00f3n de Sandberg, la compa\u00f1\u00eda entr\u00f3 en una nueva fase publicitaria. Sheryl hac\u00eda que empresas de renombre, como Adidas o Papa John\u2019s Pizza, crearan cuestionarios y p\u00e1ginas de seguidores para que los usuarios contactaran directamente con los anunciantes, y supervisaba c\u00f3mo iba desarroll\u00e1ndose la segmentaci\u00f3n de anuncios basada en la ubicaci\u00f3n geogr\u00e1fica y en el idioma.<\/p><p><\/p><p><\/p><p>Adem\u00e1s, enseguida se erigi\u00f3 como la portavoz m\u00e1s eficaz de la compa\u00f1\u00eda, cumpliendo as\u00ed una de las misiones m\u00e1s importantes que el director ejecutivo pretend\u00eda que llevara a cabo su n\u00famero dos. Dio un giro completamente nuevo a la manera que ten\u00eda Facebook de abordar la cuesti\u00f3n de la protecci\u00f3n de datos y volvi\u00f3 a colocar a la compa\u00f1\u00eda como l\u00edder en la materia, haciendo hincapi\u00e9 en que ofrec\u00eda a los usuarios controles minuciosos sobre qui\u00e9n (gente en general, amigos, personas escogidas) pod\u00eda ver determinados contenidos. Facebook no \u00abcompart\u00eda\u00bb informaci\u00f3n con anunciantes, insist\u00eda con seguridad, afirmaci\u00f3n que la red social repetir\u00eda una y otra vez, a pesar de que algunas voces cr\u00edticas sosten\u00edan que decir eso era lo mismo que no decir nada. Era cierto que Facebook no entregaba ni vend\u00eda directamente informaci\u00f3n a los anunciantes. Pero estos segmentaban a los usuarios por edades, por ingresos, por trabajos, por estudios y por otras circunstancias demogr\u00e1ficas. Como se\u00f1alar\u00eda Siva Vaidhyanathan, profesor de Ciencias de la Comunicaci\u00f3n en la Universidad de Virginia, era evidente que las ganancias de la compa\u00f1\u00eda se obten\u00edan con los datos. \u00abDurante a\u00f1os, Facebook ha actuado con hipocres\u00eda e irresponsabilidad en lo concerniente a nuestros datos.\u00bb<\/p>\",\"section_style\":\"\",\"align\":\"\",\"align_tablet\":\"\",\"align_mobile\":\"\",\"text_color\":\"#1a1a1a\",\"typography_typography\":\"custom\",\"typography_font_size\":{\"unit\":\"px\",\"size\":\"18\"},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_family\":\"custom\",\"typography_font_family_custom\":\"Fort-Book\",\"typography_font_weight\":\"\",\"typography_text_transform\":\"\",\"typography_font_style\":\"\",\"typography_line_height\":{\"unit\":\"px\",\"size\":\"27\"},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":\"\"},\"typography_letter_spacing\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"58\",\"left\":\"0\",\"isLinked\":false},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"text-editor\",\"editSettings\":{}}],\"editSettings\":{}}],\"editSettings\":{}},{\"id\":\"wpt8a60\",\"elType\":\"section\",\"isInner\":false,\"settings\":{\"section_layout\":\"\",\"stretch_section\":\"\",\"layout\":\"boxed\",\"content_width\":{\"unit\":\"px\",\"size\":\"\"},\"gap\":\"default\",\"height\":\"default\",\"custom_height\":{\"unit\":\"px\",\"size\":400},\"column_position\":\"middle\",\"content_position\":\"\",\"structure\":\"10\",\"section_background\":\"\",\"background_background\":\"\",\"background_color\":\"\",\"background_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_color_b\":\"\",\"background_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_gradient_type\":\"linear\",\"background_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_gradient_position\":\"center center\",\"background_image\":{\"url\":\"\",\"id\":\"\"},\"background_position\":\"\",\"background_attachment\":\"\",\"background_repeat\":\"\",\"background_size\":\"\",\"background_video_link\":\"\",\"background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"background_overlay_section\":\"\",\"background_overlay_background\":\"\",\"background_overlay_color\":\"\",\"background_overlay_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_overlay_color_b\":\"\",\"background_overlay_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_overlay_gradient_type\":\"linear\",\"background_overlay_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_overlay_gradient_position\":\"center center\",\"background_overlay_image\":{\"url\":\"\",\"id\":\"\"},\"background_overlay_position\":\"\",\"background_overlay_attachment\":\"\",\"background_overlay_repeat\":\"\",\"background_overlay_size\":\"\",\"background_overlay_video_link\":\"\",\"background_overlay_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"background_overlay_opacity\":{\"unit\":\"px\",\"size\":0.5},\"section_border\":\"\",\"border_border\":\"\",\"border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"border_color\":\"\",\"border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"box_shadow_box_shadow_type\":\"\",\"box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"section_typo\":\"\",\"heading_color\":\"\",\"color_text\":\"\",\"color_link\":\"\",\"color_link_hover\":\"\",\"text_align\":\"\",\"section_advanced\":\"\",\"margin\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"animation\":\"\",\"animation_duration\":\"\",\"css_classes\":\"\",\"_section_responsive\":\"\",\"reverse_order_mobile\":\"\",\"heading_visibility\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"elements\":[{\"id\":\"raut9e3\",\"elType\":\"column\",\"isInner\":false,\"settings\":{\"_inline_size\":null,\"_column_size\":100,\"section_style\":\"\",\"background_background\":\"\",\"background_color\":\"\",\"background_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_color_b\":\"transparent\",\"background_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_gradient_type\":\"linear\",\"background_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_gradient_position\":\"center center\",\"background_image\":{\"url\":\"\",\"id\":\"\"},\"background_position\":\"\",\"background_attachment\":\"\",\"background_repeat\":\"\",\"background_size\":\"\",\"background_video_link\":\"\",\"background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"border_border\":\"\",\"border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"border_color\":\"\",\"border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"box_shadow_box_shadow_type\":\"\",\"box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"section_typo\":\"\",\"heading_color\":\"\",\"color_text\":\"\",\"color_link\":\"\",\"color_link_hover\":\"\",\"text_align\":\"\",\"section_advanced\":\"\",\"margin\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"animation\":\"\",\"animation_duration\":\"\",\"css_classes\":\"\",\"section_responsive\":\"\",\"screen_sm\":\"default\",\"screen_sm_width\":\"100\"},\"defaultEditSettings\":[],\"elements\":[{\"id\":\"dq3daex\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_image\":\"\",\"image\":{\"url\":\"\/es\/img\/cms\/LENGUA\/GettyImages-944388052.jpg\",\"id\":1},\"align\":\"center\",\"align_tablet\":\"center\",\"align_mobile\":\"center\",\"caption\":\"\",\"link_to\":\"none\",\"link\":{\"is_external\":\"\",\"url\":\"\"},\"view\":\"traditional\",\"section_style_image\":\"\",\"space\":{\"unit\":\"%\",\"size\":100},\"opacity\":{\"unit\":\"px\",\"size\":1},\"hover_animation\":\"\",\"image_border_border\":\"\",\"image_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"image_border_color\":\"\",\"image_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"image_box_shadow_box_shadow_type\":\"\",\"image_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"image\",\"editSettings\":{}},{\"id\":\"oojblx6\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_editor\":\"\",\"editor\":\"<p style=\\\"text-align: right;\\\">En abril de 2018, Zuckerberg fue llamado a declarar despu\u00e9s de que se informara que Cambridge Analytica, una firma brit\u00e1nica de consultor\u00eda pol\u00edtica vinculada a la campa\u00f1a de Trump, recopil\u00f3 su informaci\u00f3n personal de m\u00e1s de 8o millones de usuarios de Facebook. Cr\u00e9dito: Getty Images.<\/p>\",\"section_style\":\"\",\"align\":\"\",\"align_tablet\":\"\",\"align_mobile\":\"\",\"text_color\":\"\",\"typography_typography\":\"\",\"typography_font_size\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_family\":\"\",\"typography_font_family_custom\":\"\",\"typography_font_weight\":\"\",\"typography_text_transform\":\"\",\"typography_font_style\":\"\",\"typography_line_height\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":\"\"},\"typography_letter_spacing\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"0\",\"bottom\":\"30\",\"left\":\"0\",\"isLinked\":false},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"text-editor\",\"editSettings\":{}}],\"editSettings\":{}}],\"editSettings\":{}},{\"id\":\"d7a9hra\",\"elType\":\"section\",\"isInner\":false,\"settings\":{\"section_layout\":\"\",\"stretch_section\":\"\",\"layout\":\"boxed\",\"content_width\":{\"unit\":\"px\",\"size\":\"\"},\"gap\":\"default\",\"height\":\"default\",\"custom_height\":{\"unit\":\"px\",\"size\":400},\"column_position\":\"middle\",\"content_position\":\"\",\"structure\":\"10\",\"section_background\":\"\",\"background_background\":\"\",\"background_color\":\"\",\"background_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_color_b\":\"\",\"background_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_gradient_type\":\"linear\",\"background_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_gradient_position\":\"center center\",\"background_image\":{\"url\":\"\",\"id\":\"\"},\"background_position\":\"\",\"background_attachment\":\"\",\"background_repeat\":\"\",\"background_size\":\"\",\"background_video_link\":\"\",\"background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"background_overlay_section\":\"\",\"background_overlay_background\":\"\",\"background_overlay_color\":\"\",\"background_overlay_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_overlay_color_b\":\"\",\"background_overlay_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_overlay_gradient_type\":\"linear\",\"background_overlay_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_overlay_gradient_position\":\"center center\",\"background_overlay_image\":{\"url\":\"\",\"id\":\"\"},\"background_overlay_position\":\"\",\"background_overlay_attachment\":\"\",\"background_overlay_repeat\":\"\",\"background_overlay_size\":\"\",\"background_overlay_video_link\":\"\",\"background_overlay_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"background_overlay_opacity\":{\"unit\":\"px\",\"size\":0.5},\"section_border\":\"\",\"border_border\":\"\",\"border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"border_color\":\"\",\"border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"box_shadow_box_shadow_type\":\"\",\"box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"section_typo\":\"\",\"heading_color\":\"\",\"color_text\":\"\",\"color_link\":\"\",\"color_link_hover\":\"\",\"text_align\":\"\",\"section_advanced\":\"\",\"margin\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"110\",\"bottom\":\"0\",\"left\":\"110\",\"isLinked\":false},\"padding_tablet\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"30\",\"bottom\":\"0\",\"left\":\"30\",\"isLinked\":false},\"padding_mobile\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"animation\":\"\",\"animation_duration\":\"\",\"css_classes\":\"\",\"_section_responsive\":\"\",\"reverse_order_mobile\":\"\",\"heading_visibility\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"elements\":[{\"id\":\"icn4x4o\",\"elType\":\"column\",\"isInner\":false,\"settings\":{\"_inline_size\":null,\"_column_size\":100,\"section_style\":\"\",\"background_background\":\"\",\"background_color\":\"\",\"background_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_color_b\":\"transparent\",\"background_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_gradient_type\":\"linear\",\"background_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_gradient_position\":\"center center\",\"background_image\":{\"url\":\"\",\"id\":\"\"},\"background_position\":\"\",\"background_attachment\":\"\",\"background_repeat\":\"\",\"background_size\":\"\",\"background_video_link\":\"\",\"background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"border_border\":\"\",\"border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"border_color\":\"\",\"border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"box_shadow_box_shadow_type\":\"\",\"box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"section_typo\":\"\",\"heading_color\":\"\",\"color_text\":\"\",\"color_link\":\"\",\"color_link_hover\":\"\",\"text_align\":\"\",\"section_advanced\":\"\",\"margin\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"animation\":\"\",\"animation_duration\":\"\",\"css_classes\":\"\",\"section_responsive\":\"\",\"screen_sm\":\"default\",\"screen_sm_width\":\"100\"},\"defaultEditSettings\":[],\"elements\":[{\"id\":\"31ltz0u\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_editor\":\"\",\"editor\":\"<p>Sandberg insist\u00eda en que Facebook pon\u00eda en manos de sus usuarios los medios para expresarse sin temor. \u00abLo que creemos que hemos hecho es asumir el poder de una verdadera relaci\u00f3n de confianza, unos controles reales de la privacidad del usuario, y hemos hecho posible que la gente sea verdaderamente ella misma en la red \u2014dir\u00eda en un congreso de tecnolog\u00eda celebrado en noviembre de 2008\u2014. Y eso es lo que creemos que explica nuestro crecimiento.\u00bb<\/p><p>Tales afirmaciones se contradec\u00edan claramente con lo que los defensores de la privacidad estaban observando. A fin de cuentas, las ganancias de la compa\u00f1\u00eda depend\u00edan de la ignorancia de la gente. Como dec\u00eda Shoshana Zuboff, profesora de la Harvard Business School, el \u00e9xito de Facebook \u00abse basa en una serie de operaciones unidireccionales concebidas para que no seamos conscientes de ellas y envueltas en una confusi\u00f3n de distracciones, eufemismos y mentiras\u00bb.<\/p><p>En Silicon Valley, otros directivos del sector de la tecnolog\u00eda parec\u00edan encantados de perpetuar esa ignorancia. (\u00abSi has hecho algo que no quieres que nadie sepa, por lo pronto no deber\u00edas haberlo hecho\u00bb, comentar\u00eda en tono de guasa Eric Schmidt, antiguo jefe de Sandberg, en una c\u00e9lebre entrevista en la CNBC, haci\u00e9ndose eco de lo que suele decir la ley para hacer hincapi\u00e9 en la responsabilidad de los usuarios.) Y, de hecho, Facebook estaba a punto de poner el turbo en su objetivo de recopilar datos. En febrero de 2009, desvel\u00f3 el \u00faltimo veh\u00edculo para expresarse con rapidez y libertad: el bot\u00f3n \u00abme gusta\u00bb. Esta funci\u00f3n, que vendr\u00eda a definir no solo a Facebook, sino tambi\u00e9n a pr\u00e1cticamente todos los intercambios en la red, hab\u00eda sido dise\u00f1ada por una directora de producto de la compa\u00f1\u00eda, Leah Pearlman. Esta empez\u00f3 a desarrollar su idea con Boz y otros altos ejecutivos de Facebook en 2007, pero el proyecto se estanc\u00f3 debido a ciertos desacuerdos entre el personal por cuestiones como qu\u00e9 nombre deb\u00eda recibir el bot\u00f3n, habr\u00eda que incluir tambi\u00e9n un bot\u00f3n \u00abno me gusta\u00bb o hasta qu\u00e9 punto una funci\u00f3n tan r\u00e1pida \u2014un simple clic\u2014 no acabar\u00eda reduciendo los minutos que pasaban los usuarios en la plataforma.<\/p>\",\"section_style\":\"\",\"align\":\"\",\"align_tablet\":\"\",\"align_mobile\":\"\",\"text_color\":\"#1a1a1a\",\"typography_typography\":\"custom\",\"typography_font_size\":{\"unit\":\"px\",\"size\":\"18\"},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_family\":\"custom\",\"typography_font_family_custom\":\"Fort-Book\",\"typography_font_weight\":\"\",\"typography_text_transform\":\"\",\"typography_font_style\":\"\",\"typography_line_height\":{\"unit\":\"px\",\"size\":\"27\"},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":\"\"},\"typography_letter_spacing\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"58\",\"left\":\"0\",\"isLinked\":false},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"text-editor\",\"editSettings\":{}},{\"id\":\"zxbu6do\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_editor\":\"\",\"editor\":\"<p>El \u00e9xito del bot\u00f3n fue tal que, apenas un a\u00f1o despu\u00e9s de su lanzamiento, Facebook decidi\u00f3 extender esa funci\u00f3n fuera de la plataforma. Cualquier sitio web pod\u00eda incluir el bot\u00f3n \u00abme gusta\u00bb de Facebook insertando simplemente una peque\u00f1a l\u00ednea de c\u00f3digo.<\/p>\",\"section_style\":\"\",\"align\":\"\",\"align_tablet\":\"\",\"align_mobile\":\"\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_size\":{\"unit\":\"px\",\"size\":\"40\"},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":\"24\"},\"typography_font_family\":\"custom\",\"typography_font_family_custom\":\"Vollkorn\",\"typography_font_weight\":\"\",\"typography_text_transform\":\"\",\"typography_font_style\":\"\",\"typography_line_height\":{\"unit\":\"px\",\"size\":\"45\"},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_mobile\":{\"unit\":\"px\",\"size\":\"30\"},\"typography_letter_spacing\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"95\",\"bottom\":\"58\",\"left\":\"95\",\"isLinked\":false},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"30\",\"bottom\":\"50\",\"left\":\"30\",\"isLinked\":false},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"text-editor\",\"editSettings\":{}},{\"id\":\"8izjhzg\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_editor\":\"\",\"editor\":\"<p>A finales de 2008, Zuckerberg dio por fin su bendici\u00f3n. Los datos internos lo hab\u00edan convencido de la idoneidad de la funci\u00f3n: en una serie de peque\u00f1os ensayos, se comprob\u00f3 que la gente entraba m\u00e1s en Facebook por la presencia de ese bot\u00f3n. Decidi\u00f3 unilateralmente su nombre oficial: el bot\u00f3n \u00abme gusta\u00bb.<\/p><p>Fue un \u00e9xito inmediato. Mientras los usuarios se desplazaban por su News Feed de Facebook, el bot\u00f3n les proporcionaba una manera de enviar confirmaciones r\u00e1pidas y positivas a sus amigos. Si te gustaba alguna cosa de tu News Feed, Facebook te ense\u00f1aba otra de contenido similar, lo cual significaba que de repente pudieras desplazarte por una sucesi\u00f3n infinita, e infinitamente divertida, de v\u00eddeos de gatos y de memes graciosos. Por otro lado, en sus posts personales, los usuarios empezaron a competir para ver qui\u00e9n consegu\u00eda m\u00e1s \u00abme gusta\u00bb, compartiendo as\u00ed cada vez m\u00e1s informaci\u00f3n sobre ellos con el fin de acumular la mayor cantidad posible de \u00abpulgares levantados\u00bb digitales. A diferencia de Beacon, que Facebook elimin\u00f3 ese mismo a\u00f1o, el bot\u00f3n \u00abme gusta\u00bb tuvo buena acogida en general. Sin saberlo, Pearlman hab\u00eda dise\u00f1ado una nueva moneda para internet, una moneda mediante la cual pol\u00edticos, marcas comerciales y amigos rivalizar\u00edan en busca de su propia reafirmaci\u00f3n.<\/p><p><\/p><p><\/p><p>El \u00e9xito del bot\u00f3n fue tal que, apenas un a\u00f1o despu\u00e9s de su lanzamiento, Facebook decidi\u00f3 extender esa funci\u00f3n fuera de la plataforma. Cualquier sitio web pod\u00eda incluir el bot\u00f3n \u00abme gusta\u00bb de Facebook insertando simplemente una peque\u00f1a l\u00ednea de c\u00f3digo. Esto beneficiaba a todos: las compa\u00f1\u00edas se enteraban de qu\u00e9 usuarios de Facebook visitaban sus p\u00e1ginas web, y Facebook de lo que hac\u00edan estos cuando sal\u00edan de la plataforma.<\/p><p>Para los usuarios de Facebook, el bot\u00f3n \u00abme gusta\u00bb resultaba de utilidad. Gracias a \u00e9l, la red social pod\u00eda mostrarles las p\u00e1ginas y los grupos a los que probablemente les gustar\u00eda unirse. Facebook tambi\u00e9n pod\u00eda hacer un seguimiento de lo que les gustaba a sus amigos fuera de la plataforma, y sugerir lo mismo a aquellos que considerara de mentalidad parecida y de intereses similares.<\/p><p>Pero dentro del propio Facebook, el bot\u00f3n \u00abme gusta\u00bb era mucho m\u00e1s que \u00fatil. La funci\u00f3n ofrec\u00eda una posibilidad totalmente nueva de adentrarse en los gustos de los usuarios siguiendo unos criterios distintos para almacenar sus preferencias.<br \/><br \/><\/p><p><strong><br \/>OTROS CONTENIDOS DE INTER\u00c9S:<\/strong><br \/><br \/><\/p><p><\/p><ul style=\\\"list-style-type: circle;\\\"><li><span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/revista-lengua\/no-ficcion\/corea-del-norte-florencia-grieco\\\" target=\\\"_blank\\\">Sonriente y nuclear: Corea del Norte, la tierra del \u00faltimo l\u00edder comunista<\/a><\/span><\/li><li><span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/revista-lengua\/entrevistas\/monica-bernabe-afganistan\\\" target=\\\"_blank\\\">M\u00f3nica Bernab\u00e9 y Afganist\u00e1n a 20 a\u00f1os del 11-S: en el cementerio de los imperios<\/a><\/span><\/li><li><span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/revista-lengua\/entrevistas\/anne-applebaum-el-ocaso-de-la-democracia\\\" target=\\\"_blank\\\">Anne Applebaum y la crisis de Occidente: \u00abHemos tratado a la democracia como si fuera agua del grifo\u00bb<\/a><\/span><\/li><\/ul>\",\"section_style\":\"\",\"align\":\"\",\"align_tablet\":\"\",\"align_mobile\":\"\",\"text_color\":\"#1a1a1a\",\"typography_typography\":\"custom\",\"typography_font_size\":{\"unit\":\"px\",\"size\":\"18\"},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_family\":\"custom\",\"typography_font_family_custom\":\"Fort-Book\",\"typography_font_weight\":\"\",\"typography_text_transform\":\"\",\"typography_font_style\":\"\",\"typography_line_height\":{\"unit\":\"px\",\"size\":\"27\"},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":\"\"},\"typography_letter_spacing\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"14\",\"right\":\"0\",\"bottom\":\"44\",\"left\":\"0\",\"isLinked\":false},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"text-editor\",\"editSettings\":{}}],\"editSettings\":{}}],\"editSettings\":{}},{\"id\":\"w20wntq\",\"elType\":\"section\",\"isInner\":false,\"settings\":{\"section_layout\":\"\",\"stretch_section\":\"section-stretched\",\"layout\":\"full_width\",\"content_width\":{\"unit\":\"px\",\"size\":\"\"},\"gap\":\"default\",\"height\":\"default\",\"custom_height\":{\"unit\":\"px\",\"size\":400},\"column_position\":\"middle\",\"content_position\":\"\",\"structure\":\"10\",\"section_background\":\"\",\"background_background\":\"\",\"background_color\":\"\",\"background_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_color_b\":\"\",\"background_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_gradient_type\":\"linear\",\"background_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_gradient_position\":\"center center\",\"background_image\":{\"url\":\"\",\"id\":\"\"},\"background_position\":\"\",\"background_attachment\":\"\",\"background_repeat\":\"\",\"background_size\":\"\",\"background_video_link\":\"\",\"background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"background_overlay_section\":\"\",\"background_overlay_background\":\"\",\"background_overlay_color\":\"\",\"background_overlay_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_overlay_color_b\":\"\",\"background_overlay_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_overlay_gradient_type\":\"linear\",\"background_overlay_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_overlay_gradient_position\":\"center center\",\"background_overlay_image\":{\"url\":\"\",\"id\":\"\"},\"background_overlay_position\":\"\",\"background_overlay_attachment\":\"\",\"background_overlay_repeat\":\"\",\"background_overlay_size\":\"\",\"background_overlay_video_link\":\"\",\"background_overlay_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"background_overlay_opacity\":{\"unit\":\"px\",\"size\":0.5},\"section_border\":\"\",\"border_border\":\"double\",\"border_width\":{\"unit\":\"px\",\"top\":\"4\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#d6e4e4\",\"border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"box_shadow_box_shadow_type\":\"\",\"box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"section_typo\":\"\",\"heading_color\":\"\",\"color_text\":\"\",\"color_link\":\"\",\"color_link_hover\":\"\",\"text_align\":\"\",\"section_advanced\":\"\",\"margin\":{\"unit\":\"px\",\"top\":\"45\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding\":{\"unit\":\"px\",\"top\":\"60\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"animation\":\"\",\"animation_duration\":\"\",\"css_classes\":\"\",\"_section_responsive\":\"\",\"reverse_order_mobile\":\"\",\"heading_visibility\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"elements\":[{\"id\":\"p1yyhc9\",\"elType\":\"column\",\"isInner\":false,\"settings\":{\"_inline_size\":null,\"_column_size\":100,\"section_style\":\"\",\"background_background\":\"\",\"background_color\":\"\",\"background_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_color_b\":\"transparent\",\"background_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_gradient_type\":\"linear\",\"background_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_gradient_position\":\"center center\",\"background_image\":{\"url\":\"\",\"id\":\"\"},\"background_position\":\"\",\"background_attachment\":\"\",\"background_repeat\":\"\",\"background_size\":\"\",\"background_video_link\":\"\",\"background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"border_border\":\"\",\"border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"border_color\":\"\",\"border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"box_shadow_box_shadow_type\":\"\",\"box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"section_typo\":\"\",\"heading_color\":\"\",\"color_text\":\"\",\"color_link\":\"\",\"color_link_hover\":\"\",\"text_align\":\"\",\"section_advanced\":\"\",\"margin\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"animation\":\"\",\"animation_duration\":\"\",\"css_classes\":\"\",\"section_responsive\":\"\",\"screen_sm\":\"default\",\"screen_sm_width\":\"100\"},\"defaultEditSettings\":[],\"elements\":[{\"id\":\"u0ojd75\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_title\":\"\",\"title\":\"Otros peligros en la era digital\",\"link\":{\"is_external\":\"\",\"url\":\"\"},\"size\":\"default\",\"header_size\":\"h2\",\"header_style\":\"none\",\"align\":\"center\",\"align_tablet\":\"\",\"align_mobile\":\"\",\"view\":\"traditional\",\"section_title_style\":\"\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_size\":{\"unit\":\"px\",\"size\":\"40\"},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":24},\"typography_font_family\":\"\",\"typography_font_family_custom\":\"\",\"typography_font_weight\":\"\",\"typography_text_transform\":\"\",\"typography_font_style\":\"\",\"typography_line_height\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_mobile\":{\"unit\":\"px\",\"size\":24},\"typography_letter_spacing\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"Vollkorn\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"heading\",\"editSettings\":{}},{\"id\":\"qo43lhg\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_pswidget_options\":\"\",\"product_source\":\"xx\",\"search_type_select\":1,\"tematicas_ids\":\"\",\"autores_ids\":\"\",\"editoriales_ids\":\"\",\"caracteristicas_ids\":\"\",\"days_range\":\"30\",\"products_limit\":\"10\",\"order_by\":\"fecha_nov\",\"second_order_by\":\"tiraje\",\"order_way\":\"desc\",\"products_caracteristicas_ids\":[\"238157\",\"19112\",\"258296\",\"256232\",\"239059\",\"183377\",\"260931\",\"256421\"],\"view\":\"carousel\",\"slides_to_show\":\"4\",\"slides_to_show_tablet\":\"2\",\"slides_to_show_mobile\":\"1\",\"items_per_column\":\"1\",\"navigation\":\"both\",\"autoplay\":\"yes\",\"infinite\":\"yes\",\"section_style_navigation\":\"\",\"arrows_position\":\"middle\",\"arrows_position_top\":\"-20\",\"arrows_color\":\"\",\"arrows_bg_color\":\"\",\"dots_color\":\"\",\"section_style_product\":\"\",\"product_bg_color\":\"\",\"product_text_color\":\"\",\"product_price_color\":\"\",\"product_stars_color\":\"\",\"product_border_border\":\"\",\"product_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"product_border_color\":\"\",\"product_box_shadow_box_shadow_type\":\"\",\"product_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"section_style_product_h\":\"\",\"product_bg_color_h\":\"\",\"product_overlay_h\":\"\",\"product_text_color_h\":\"\",\"product_price_color_h\":\"\",\"product_stars_color_h\":\"\",\"border_h\":\"\",\"product_box_shadow_h_box_shadow_type\":\"\",\"product_box_shadow_h_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"45\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"25\",\"bottom\":\"0\",\"left\":\"25\",\"isLinked\":false},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"slider-libros-blog arrow-exterior no-description no-shadow\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"prestashop-widget-ProductsListNew\",\"editSettings\":{}}],\"editSettings\":{}}],\"editSettings\":{}},{\"id\":\"vsduorx\",\"elType\":\"section\",\"isInner\":false,\"settings\":{\"section_layout\":\"\",\"stretch_section\":\"section-stretched\",\"layout\":\"boxed\",\"content_width\":{\"unit\":\"px\",\"size\":\"\"},\"gap\":\"default\",\"height\":\"default\",\"custom_height\":{\"unit\":\"px\",\"size\":400},\"column_position\":\"middle\",\"content_position\":\"\",\"structure\":\"10\",\"section_background\":\"\",\"background_background\":\"\",\"background_color\":\"\",\"background_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_color_b\":\"\",\"background_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_gradient_type\":\"linear\",\"background_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_gradient_position\":\"center center\",\"background_image\":{\"url\":\"\",\"id\":\"\"},\"background_position\":\"\",\"background_attachment\":\"\",\"background_repeat\":\"\",\"background_size\":\"\",\"background_video_link\":\"\",\"background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"background_overlay_section\":\"\",\"background_overlay_background\":\"\",\"background_overlay_color\":\"\",\"background_overlay_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_overlay_color_b\":\"\",\"background_overlay_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_overlay_gradient_type\":\"linear\",\"background_overlay_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_overlay_gradient_position\":\"center center\",\"background_overlay_image\":{\"url\":\"\",\"id\":\"\"},\"background_overlay_position\":\"\",\"background_overlay_attachment\":\"\",\"background_overlay_repeat\":\"\",\"background_overlay_size\":\"\",\"background_overlay_video_link\":\"\",\"background_overlay_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"background_overlay_opacity\":{\"unit\":\"px\",\"size\":0.5},\"section_border\":\"\",\"border_border\":\"double\",\"border_width\":{\"unit\":\"px\",\"top\":\"4\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#d6e4e4\",\"border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"box_shadow_box_shadow_type\":\"\",\"box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"section_typo\":\"\",\"heading_color\":\"\",\"color_text\":\"\",\"color_link\":\"\",\"color_link_hover\":\"\",\"text_align\":\"\",\"section_advanced\":\"\",\"margin\":{\"unit\":\"px\",\"top\":\"15\",\"right\":0,\"bottom\":\"40\",\"left\":0,\"isLinked\":false},\"margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"50\",\"left\":0,\"isLinked\":false},\"padding\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"20\",\"left\":\"0\",\"isLinked\":false},\"padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding_mobile\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"20\",\"bottom\":\"0\",\"left\":\"20\",\"isLinked\":false},\"animation\":\"\",\"animation_duration\":\"\",\"css_classes\":\"\",\"_section_responsive\":\"\",\"reverse_order_mobile\":\"\",\"heading_visibility\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"elements\":[{\"id\":\"78gwmcn\",\"elType\":\"column\",\"isInner\":false,\"settings\":{\"_inline_size\":null,\"_column_size\":100,\"section_style\":\"\",\"background_background\":\"\",\"background_color\":\"\",\"background_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_color_b\":\"transparent\",\"background_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_gradient_type\":\"linear\",\"background_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_gradient_position\":\"center center\",\"background_image\":{\"url\":\"\",\"id\":\"\"},\"background_position\":\"\",\"background_attachment\":\"\",\"background_repeat\":\"\",\"background_size\":\"\",\"background_video_link\":\"\",\"background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"border_border\":\"\",\"border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"border_color\":\"\",\"border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"box_shadow_box_shadow_type\":\"\",\"box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"section_typo\":\"\",\"heading_color\":\"\",\"color_text\":\"\",\"color_link\":\"\",\"color_link_hover\":\"\",\"text_align\":\"\",\"section_advanced\":\"\",\"margin\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"animation\":\"\",\"animation_duration\":\"\",\"css_classes\":\"\",\"section_responsive\":\"\",\"screen_sm\":\"default\",\"screen_sm_width\":\"100\"},\"defaultEditSettings\":[],\"elements\":[{\"id\":\"rw80iod\",\"elType\":\"section\",\"isInner\":true,\"settings\":{\"section_layout\":\"\",\"layout\":\"boxed\",\"content_width\":{\"unit\":\"px\",\"size\":\"\"},\"gap\":\"default\",\"height_inner\":\"default\",\"custom_height_inner\":{\"unit\":\"px\",\"size\":400},\"column_position\":\"middle\",\"content_position\":\"\",\"structure\":\"10\",\"section_background\":\"\",\"background_background\":\"\",\"background_color\":\"\",\"background_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_color_b\":\"\",\"background_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_gradient_type\":\"linear\",\"background_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_gradient_position\":\"center center\",\"background_image\":{\"url\":\"\",\"id\":\"\"},\"background_position\":\"\",\"background_attachment\":\"\",\"background_repeat\":\"\",\"background_size\":\"\",\"background_video_link\":\"\",\"background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"background_overlay_section\":\"\",\"background_overlay_background\":\"\",\"background_overlay_color\":\"\",\"background_overlay_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_overlay_color_b\":\"\",\"background_overlay_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_overlay_gradient_type\":\"linear\",\"background_overlay_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_overlay_gradient_position\":\"center center\",\"background_overlay_image\":{\"url\":\"\",\"id\":\"\"},\"background_overlay_position\":\"\",\"background_overlay_attachment\":\"\",\"background_overlay_repeat\":\"\",\"background_overlay_size\":\"\",\"background_overlay_video_link\":\"\",\"background_overlay_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"background_overlay_opacity\":{\"unit\":\"px\",\"size\":0.5},\"section_border\":\"\",\"border_border\":\"\",\"border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"border_color\":\"\",\"border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"box_shadow_box_shadow_type\":\"\",\"box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"section_typo\":\"\",\"heading_color\":\"\",\"color_text\":\"\",\"color_link\":\"\",\"color_link_hover\":\"\",\"text_align\":\"\",\"section_advanced\":\"\",\"margin\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"53\",\"bottom\":\"0\",\"left\":\"53\",\"isLinked\":false},\"padding_tablet\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"animation\":\"\",\"animation_duration\":\"\",\"css_classes\":\"\",\"_section_responsive\":\"\",\"reverse_order_mobile\":\"\",\"heading_visibility\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"elements\":[{\"id\":\"gprf45a\",\"elType\":\"column\",\"isInner\":true,\"settings\":{\"_inline_size\":null,\"_column_size\":100,\"section_style\":\"\",\"background_background\":\"\",\"background_color\":\"\",\"background_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_color_b\":\"transparent\",\"background_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_gradient_type\":\"linear\",\"background_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_gradient_position\":\"center center\",\"background_image\":{\"url\":\"\",\"id\":\"\"},\"background_position\":\"\",\"background_attachment\":\"\",\"background_repeat\":\"\",\"background_size\":\"\",\"background_video_link\":\"\",\"background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"border_border\":\"\",\"border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"border_color\":\"\",\"border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"box_shadow_box_shadow_type\":\"\",\"box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"section_typo\":\"\",\"heading_color\":\"\",\"color_text\":\"\",\"color_link\":\"\",\"color_link_hover\":\"\",\"text_align\":\"\",\"section_advanced\":\"\",\"margin\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"animation\":\"\",\"animation_duration\":\"\",\"css_classes\":\"\",\"section_responsive\":\"\",\"screen_sm\":\"default\",\"screen_sm_width\":\"100\"},\"defaultEditSettings\":[],\"elements\":[{\"id\":\"pkflfe1\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_title\":\"\",\"title\":\"M\u00e1s LENGUA\",\"link\":{\"is_external\":\"\",\"url\":\"\"},\"size\":\"default\",\"header_size\":\"h2\",\"header_style\":\"none\",\"align\":\"center\",\"align_tablet\":\"\",\"align_mobile\":\"\",\"view\":\"traditional\",\"section_title_style\":\"\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_size\":{\"unit\":\"px\",\"size\":\"40\"},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":24},\"typography_font_family\":\"\",\"typography_font_family_custom\":\"\",\"typography_font_weight\":\"\",\"typography_text_transform\":\"\",\"typography_font_style\":\"\",\"typography_line_height\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_mobile\":{\"unit\":\"px\",\"size\":24},\"typography_letter_spacing\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"50\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"Vollkorn\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"heading\",\"editSettings\":{}},{\"id\":\"dfxu3zw\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_pswidget_options\":\"\",\"posts_source\":\"lp\",\"select_producto\":\"\",\"select_tematica\":\"\",\"select_autor\":\"\",\"select_sello\":\"\",\"posts_limit\":\"3\",\"view\":\"blog-adultos-listado-general\",\"slides_to_show\":\"6\",\"slides_to_show_tablet\":\"6\",\"slides_to_show_mobile\":\"6\",\"slides_to_show_g\":\"3\",\"slides_to_show_g_tablet\":\"3\",\"slides_to_show_g_mobile\":\"3\",\"slides_to_show_g1\":\"3\",\"slides_to_show_g1_tablet\":\"3\",\"slides_to_show_g1_mobile\":\"3\",\"slides_to_show_g2\":\"3\",\"slides_to_show_g2_tablet\":\"3\",\"slides_to_show_g2_mobile\":\"3\",\"slides_to_show_g3\":\"3\",\"slides_to_show_g3_tablet\":\"3\",\"slides_to_show_g3_mobile\":\"3\",\"slides_to_show_g4\":\"3\",\"slides_to_show_g4_tablet\":\"3\",\"slides_to_show_g4_mobile\":\"3\",\"slides_to_show_g5\":\"3\",\"slides_to_show_g5_tablet\":\"3\",\"slides_to_show_g5_mobile\":\"3\",\"slides_to_show_gblogadultosprincipal\":\"3\",\"slides_to_show_gblogadultosprincipal_tablet\":\"3\",\"slides_to_show_gblogadultosprincipal_mobile\":\"3\",\"slides_to_show_gblogadultosmasleidos\":\"3\",\"slides_to_show_gblogadultosmasleidos_tablet\":\"3\",\"slides_to_show_gblogadultosmasleidos_mobile\":\"3\",\"slides_to_show_gblogadultoslistadogeneral\":\"3\",\"slides_to_show_gblogadultoslistadogeneral_tablet\":\"3\",\"slides_to_show_gblogadultoslistadogeneral_mobile\":\"3\",\"slides_to_show_gblogkidsprincipal\":\"3\",\"slides_to_show_gblogkidsprincipal_tablet\":\"3\",\"slides_to_show_gblogkidsprincipal_mobile\":\"3\",\"slides_to_show_gblog-kids-destacados\":\"3\",\"slides_to_show_gblog-kids-destacados_tablet\":\"3\",\"slides_to_show_gblog-kids-destacados_mobile\":\"3\",\"slides_to_show_gblogkidsmasleidos\":\"3\",\"slides_to_show_gblogkidsmasleidos_tablet\":\"3\",\"slides_to_show_gblogkidsmasleidos_mobile\":\"3\",\"slides_to_show_gblogkidsarticulodestacado\":\"3\",\"slides_to_show_gblogkidsarticulodestacado_tablet\":\"3\",\"slides_to_show_gblogkidsarticulodestacado_mobile\":\"3\",\"slides_to_show_gblogkidsfavoritosdelmes\":\"3\",\"slides_to_show_gblogkidsfavoritosdelmes_tablet\":\"3\",\"slides_to_show_gblogkidsfavoritosdelmes_mobile\":\"3\",\"navigation\":\"both\",\"pause_on_hover\":\"yes\",\"autoplay\":\"yes\",\"autoplay_speed\":5000,\"infinite\":\"yes\",\"section_style_navigation\":\"\",\"arrows_color\":\"\",\"arrows_bg_color\":\"\",\"dots_color\":\"\",\"section_style_post\":\"\",\"post_margin\":{\"unit\":\"rem\",\"size\":1},\"post_padding\":{\"unit\":\"rem\",\"size\":0},\"post_bg_color\":\"\",\"post_title_color\":\"\",\"post_text_color\":\"\",\"post_border_border\":\"\",\"post_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"post_border_color\":\"\",\"post_box_shadow_box_shadow_type\":\"\",\"post_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"section_style_post_h\":\"\",\"post_bg_color_h\":\"\",\"post_title_color_h\":\"\",\"post_text_color_h\":\"\",\"border_h\":\"\",\"product_box_shadow_h_box_shadow_type\":\"\",\"product_box_shadow_h_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"no-leer-mas\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\",\"revista\":\"1\",\"pageType\":\"blog\",\"pageId\":91,\"posts_ids\":\"\",\"posts_offset\":\"3\"},\"defaultEditSettings\":[],\"widgetType\":\"prestashop-widget-Blog\",\"editSettings\":{}}],\"editSettings\":{}}],\"editSettings\":{}}],\"editSettings\":{}}],\"editSettings\":{}}]","link_rewrite":"facebook-manipulados-sheera-frenkel-cecilia-kang","video_code":"","external_url":"","reading_time":"15 minutos","date_add":"2021-10-21 08:59:44","date_upd":"2021-10-21 08:59:50","featured_image":"\/uy\/modules\/ph_simpleblog\/featured\/408.jpg","banner":"\/uy\/modules\/ph_simpleblog\/covers\/408.jpg","tags":{"1":["aprendizaje","cuentos","libros infantiles",".entretenimiento","novedades"],"2":["aprendizaje","diversi\u00f3n","historia","divulgacion",".entretenimiento"],"5":["aprendizaje","diversi\u00f3n","historia","divulgacion",".entretenimiento"],"6":["aprendizaje","diversi\u00f3n","historia","divulgacion",".entretenimiento"],"7":["aprendizaje","diversi\u00f3n","historia","divulgacion",".entretenimiento"],"8":["aprendizaje","diversi\u00f3n","historia","divulgacion",".entretenimiento"],"9":["aprendizaje","diversi\u00f3n","historia","divulgacion",".entretenimiento"],"10":["aprendizaje","diversi\u00f3n","historia","divulgacion",".entretenimiento"],"11":["aprendizaje","diversi\u00f3n","historia","divulgacion",".entretenimiento"],"12":["aprendizaje","diversi\u00f3n","historia","divulgacion",".entretenimiento"]},"post_type":"post","category_url":"https:\/\/www.penguinlibros.com\/uy\/revista-lengua\/no-ficcion","parent_category":{"id":38,"id_shop":"18","id_simpleblog_category":"38","name":"Art\u00edculos","description":"<p>Autores, libros, cine y series, c\u00f3mics...<\/p>","link_rewrite":"articulos","meta_title":"","meta_keywords":"","meta_description":"","date_add":"2021-01-04 17:57:01","date_upd":"2021-05-18 12:40:30","cover":"","position":"14","image":null,"id_parent":"0","active":"1","revista":"1","id_shop_list":[],"force_id":false,"tags":[]},"category":"No ficci\u00f3n","revista":"1","id_shop_list":[],"force_id":false,"category_rewrite":"no-ficcion","url":"https:\/\/www.penguinlibros.com\/uy\/revista-lengua\/no-ficcion\/facebook-manipulados-sheera-frenkel-cecilia-kang","banner_thumb":"\/uy\/modules\/ph_simpleblog\/covers\/408-thumb.jpg","banner_wide":"\/uy\/modules\/ph_simpleblog\/covers\/408-wide.jpg","tags_list":["aprendizaje","diversi\u00f3n","historia","divulgacion",".entretenimiento"],"comments":"0"}
15 minutos

10 de abril 2018. Figuras en cartón de Mark Zuckerberg en el jardín del Capitolio. Dentro, el director ejecutivo de Facebook comparecía ante una audiencia conjunta de los Comités Judicial y de Comercio del Senado en Washington por el escándalo de Cambridge Analytica. Crédito: Getty Images.

Mucho antes de que Sandberg llegara a Facebook con la idea de aumentar los esfuerzos de la plataforma por aprovechar los datos almacenados, Jeff Chester había seguido con recelo el crecimiento de esta red social. En noviembre de 2007, el defensor de los derechos a la privacidad se sentó en su minúsculo despacho de Washington para seguir con su ordenador portátil un blog en vivo de Zuckerberg. El fundador de Facebook, dirigiéndose a unos ejecutivos del sector publicitario de Nueva York, anunciaba la última novedad de la compañía: un programa revolucionario llamado «Beacon».

Chester frunció el ceño. Beacon, decía Zuckerberg, era una iniciativa publicitaria que recogía información sobre las compras de un usuario de Facebook en otras páginas web —entradas de cine en Fandango, una reserva de hotel en TripAdvisor, un sofá en Overstock— y la publicaba en los News Feed de sus amigos. Las compañías se habían asociado a Beacon, deseosas de formar parte de un programa que les proporcionaba datos de los usuarios de Facebook y que también promocionaba sus productos y servicios mediante recomendaciones (aunque fueran involuntarias). Una compra realizada, un relato leído o una receta consultada aparecerían automáticamente en feeds del usuario. El boca a boca era el mejor sistema publicitario, y Facebook ofrecía la manera de aumentar masivamente ese tipo de recomendaciones: sus usuarios se convertirían, de hecho, en evangelistas corporativos. Beacon barría la línea que separaba la publicidad y el comentario del usuario «orgánico». «No hay nada que influya más en una persona que una recomendación de un buen amigo», decía Zuckerberg. Facebook ya había firmado con más de cuarenta empresas —CBS, The New York Times y The Knot, entre otras— que pagaban a la plataforma por tener el privilegio de que pusieran su nombre ante los ojos de los usuarios de la red social.

Chester se levantó de golpe de su sillón y llamó a su esposa, Kathryn Montgomery, profesora de Ciencias de la Información en la Universidad Americana. «¡Esto es increíble! —gritó—. ¡Tienes que oír lo que ese tío de Facebook está diciendo!» Desde el punto de vista de Chester, el plan de Facebook era la consecuencia lógica de lo que siempre había hecho la publicidad: secuestrar la mente del consumidor para convencerlo en la caja registradora. Por su parte, Chester llevaba luchando contra lo que consideraba una manipulación en toda regla desde la década de los noventa del pasado siglo, cuando clamaba contra las cadenas televisivas y sus anunciantes por hacer publicidad de productos en los programas y por promover comida basura en horario infantil. Con la llegada de internet, había puesto en el punto de mira el mundo no regulado de la publicidad online. Había fundado un grupo de defensa de la protección de datos llamado «Centro para la Democracia Digital», y en 1998, con la ayuda de Montgomery, había logrado que se aprobara una ley para la protección del menor en internet, conocida como Ley Federal para la Protección de los Datos Online del Menor. 

El hecho de que el Centro para la Democracia Digital contara solo con un empleado a tiempo completo, el propio Chester, y se encontrara en Dupont Circle, lejos del centro neurálgico de la actividad política situado cerca de la colina del Capitolio, no lo desanimaba en absoluto. El neoyorquino de Brooklyn disfrutaba con su papel de desconocido independiente, y con sus pantalones arrugados, su montura de gafas al aire y su pelo despeinado parecía, también, un bicho raro en el universo de los lobistas de Washington, vestidos siempre impecablemente con traje y corbata. Leía con atención todos los días alrededor de diez publicaciones del sector de la tecnología y la publicidad para descubrir prácticas comerciales abusivas, que luego compilaba en distintos correos electrónicos dirigidos a periodistas. Sus frases resultaban a menudo irresistibles. Apenas unos días antes del anuncio de Zuckerberg, Chester había sido citado en The New York Times calificando la publicidad conductual de «aspiradora de información digital alimentada con esteroides».

En su opinión, el anuncio de Beacon marcaba un nuevo y peligroso punto de inflexión. Zuckerberg no había pedido permiso a los usuarios de Facebook para utilizarlos como agentes de ventas; Beacon los registraba automáticamente. Facebook estaba ampliando su red de datos, y cruzaba los límites de la ética para aprovecharse de la información relativa a sus usuarios. Chester llamó a varios grupos de defensa de la privacidad, envió un comunicado a la prensa y recurrió a sus contactos en los medios de comunicación.

«Fue un toque de atención. Beacon tenía las semillas de todos los problemas que estaban por venir —recordaría Chester—. Lo quisiera o no el usuario, Facebook iba a rentabilizar a todo aquel que utilizaba la red social e iba a convertir a las personas en anunciantes.»

Al día siguiente, los usuarios de Facebook quedaron conmocionados al ver expuesta su vida privada. De repente, aquella reserva de un vuelo a Florida a través de Travelocity, el alquiler de una película la noche anterior o aquella puja en eBay aparecían en los News Feed de amigos, parientes y compañeros de trabajo. Una mujer se enteró de que su prometido le había comprado un anillo de brillantes.

«Lo quisiera o no el usuario, Facebook iba a rentabilizar a todo aquel que utilizaba la red social e iba a convertir a las personas en anunciantes».

Enseguida se oyeron gritos de protesta. El 20 de noviembre, MoveOn.org, organización en defensa del ciudadano, lanzó una petición que exigía a Facebook el fin de Beacon; en pocos días, había reunido cincuenta mil firmas. A medida que iba creciendo la polémica, Coca-Cola y Overstock abandonaron el programa y dijeron a los periodistas que les habían hecho creer que Beacon requería la activación del usuario. Cuando Facebook respondió que la función podía desactivarse, muchas personas registradas en la red social presentaron una serie de pruebas que indicaban todo lo contrario. Un especialista en seguridad de Computer Associates dijo que, después de optar por salir de Beacon, observó unas pautas de tráfico en la red que ponían de manifiesto que unas recetas de cocina que había guardado en Epicurious estaban siendo rastreadas por Facebook.

Chester enseguida percibió que, por muy enfurecidos que estuvieran por lo de Beacon, lo cierto es que los usuarios no se daban cuenta en realidad de lo que era verdaderamente importante. Ni que decir tiene que resultaba vergonzoso e invasivo ver tus compras expuestas a la vista de tus conocidos y tus familiares, pero este hecho no era más que una manera de distraer tu atención para que no vieras la verdadera amenaza: que estabas siendo rastreado y monitorizado por una entidad totalmente distinta. Todo el mundo era consciente de que había que prevenir las intromisiones del Gobierno, pero, en opinión de Chester, el peligro no radicaba en lo que los encargados de aplicar la ley o la gente en general supieran de ti, sino en lo que hacían las empresas comerciales y los publicitarios, en lo que hacía Facebook. Pocas semanas después de su aparición en Nueva York, Zuckerberg pidió disculpas por haber colocado de buenas a primeras la nueva herramienta publicitaria en los perfiles de los usuarios y anunció que iba a cambiar su configuración para que fuera una opción en vez de un programa predeterminado que requiriera que los usuarios indicaran expresamente su rechazo. En un post de su blog, garantizó a los usuarios que Facebook iba a dejar de compartir las compras que habían realizado si no recibía previamente autorización para ello. Reconoció que el lanzamiento de Beacon había sido una chapuza. «Perdimos el justo equilibrio», dijo.

A finales de 2008, Zuckerberg dio por fin su bendición. Los datos internos lo habían convencido de la idoneidad de la función: en una serie de pequeños ensayos, se comprobó que la gente entraba más en Facebook por la presencia de ese botón. Decidió unilateralmente su nombre oficial: el botón «me gusta».

La controversia y las endebles disculpas de Zuckerberg ignoraron por completo las verdaderas violaciones de la privacidad. En opinión de Chester y de Montgomery, los datos personales debían mantenerse lejos del alcance de los anunciantes, y Facebook no había hecho nada para cambiar esto. «Facebook alegaba que tú podías elegir con quién estabas dispuesto a compartir información en la plataforma —explicaba Montgomery—, pero detrás de la plataforma, donde tú no ves lo que está ocurriendo realmente y todo el dinero que ganan, no te dejaban decidir qué comparte la plataforma sobre ti con los anunciantes.»

Con la contratación de Sandberg, la compañía entró en una nueva fase publicitaria. Sheryl hacía que empresas de renombre, como Adidas o Papa John’s Pizza, crearan cuestionarios y páginas de seguidores para que los usuarios contactaran directamente con los anunciantes, y supervisaba cómo iba desarrollándose la segmentación de anuncios basada en la ubicación geográfica y en el idioma.

Además, enseguida se erigió como la portavoz más eficaz de la compañía, cumpliendo así una de las misiones más importantes que el director ejecutivo pretendía que llevara a cabo su número dos. Dio un giro completamente nuevo a la manera que tenía Facebook de abordar la cuestión de la protección de datos y volvió a colocar a la compañía como líder en la materia, haciendo hincapié en que ofrecía a los usuarios controles minuciosos sobre quién (gente en general, amigos, personas escogidas) podía ver determinados contenidos. Facebook no «compartía» información con anunciantes, insistía con seguridad, afirmación que la red social repetiría una y otra vez, a pesar de que algunas voces críticas sostenían que decir eso era lo mismo que no decir nada. Era cierto que Facebook no entregaba ni vendía directamente información a los anunciantes. Pero estos segmentaban a los usuarios por edades, por ingresos, por trabajos, por estudios y por otras circunstancias demográficas. Como señalaría Siva Vaidhyanathan, profesor de Ciencias de la Comunicación en la Universidad de Virginia, era evidente que las ganancias de la compañía se obtenían con los datos. «Durante años, Facebook ha actuado con hipocresía e irresponsabilidad en lo concerniente a nuestros datos.»

En abril de 2018, Zuckerberg fue llamado a declarar después de que se informara que Cambridge Analytica, una firma británica de consultoría política vinculada a la campaña de Trump, recopiló su información personal de más de 8o millones de usuarios de Facebook. Crédito: Getty Images.

Sandberg insistía en que Facebook ponía en manos de sus usuarios los medios para expresarse sin temor. «Lo que creemos que hemos hecho es asumir el poder de una verdadera relación de confianza, unos controles reales de la privacidad del usuario, y hemos hecho posible que la gente sea verdaderamente ella misma en la red —diría en un congreso de tecnología celebrado en noviembre de 2008—. Y eso es lo que creemos que explica nuestro crecimiento.»

Tales afirmaciones se contradecían claramente con lo que los defensores de la privacidad estaban observando. A fin de cuentas, las ganancias de la compañía dependían de la ignorancia de la gente. Como decía Shoshana Zuboff, profesora de la Harvard Business School, el éxito de Facebook «se basa en una serie de operaciones unidireccionales concebidas para que no seamos conscientes de ellas y envueltas en una confusión de distracciones, eufemismos y mentiras».

En Silicon Valley, otros directivos del sector de la tecnología parecían encantados de perpetuar esa ignorancia. («Si has hecho algo que no quieres que nadie sepa, por lo pronto no deberías haberlo hecho», comentaría en tono de guasa Eric Schmidt, antiguo jefe de Sandberg, en una célebre entrevista en la CNBC, haciéndose eco de lo que suele decir la ley para hacer hincapié en la responsabilidad de los usuarios.) Y, de hecho, Facebook estaba a punto de poner el turbo en su objetivo de recopilar datos. En febrero de 2009, desveló el último vehículo para expresarse con rapidez y libertad: el botón «me gusta». Esta función, que vendría a definir no solo a Facebook, sino también a prácticamente todos los intercambios en la red, había sido diseñada por una directora de producto de la compañía, Leah Pearlman. Esta empezó a desarrollar su idea con Boz y otros altos ejecutivos de Facebook en 2007, pero el proyecto se estancó debido a ciertos desacuerdos entre el personal por cuestiones como qué nombre debía recibir el botón, habría que incluir también un botón «no me gusta» o hasta qué punto una función tan rápida —un simple clic— no acabaría reduciendo los minutos que pasaban los usuarios en la plataforma.

El éxito del botón fue tal que, apenas un año después de su lanzamiento, Facebook decidió extender esa función fuera de la plataforma. Cualquier sitio web podía incluir el botón «me gusta» de Facebook insertando simplemente una pequeña línea de código.

A finales de 2008, Zuckerberg dio por fin su bendición. Los datos internos lo habían convencido de la idoneidad de la función: en una serie de pequeños ensayos, se comprobó que la gente entraba más en Facebook por la presencia de ese botón. Decidió unilateralmente su nombre oficial: el botón «me gusta».

Fue un éxito inmediato. Mientras los usuarios se desplazaban por su News Feed de Facebook, el botón les proporcionaba una manera de enviar confirmaciones rápidas y positivas a sus amigos. Si te gustaba alguna cosa de tu News Feed, Facebook te enseñaba otra de contenido similar, lo cual significaba que de repente pudieras desplazarte por una sucesión infinita, e infinitamente divertida, de vídeos de gatos y de memes graciosos. Por otro lado, en sus posts personales, los usuarios empezaron a competir para ver quién conseguía más «me gusta», compartiendo así cada vez más información sobre ellos con el fin de acumular la mayor cantidad posible de «pulgares levantados» digitales. A diferencia de Beacon, que Facebook eliminó ese mismo año, el botón «me gusta» tuvo buena acogida en general. Sin saberlo, Pearlman había diseñado una nueva moneda para internet, una moneda mediante la cual políticos, marcas comerciales y amigos rivalizarían en busca de su propia reafirmación.

El éxito del botón fue tal que, apenas un año después de su lanzamiento, Facebook decidió extender esa función fuera de la plataforma. Cualquier sitio web podía incluir el botón «me gusta» de Facebook insertando simplemente una pequeña línea de código. Esto beneficiaba a todos: las compañías se enteraban de qué usuarios de Facebook visitaban sus páginas web, y Facebook de lo que hacían estos cuando salían de la plataforma.

Para los usuarios de Facebook, el botón «me gusta» resultaba de utilidad. Gracias a él, la red social podía mostrarles las páginas y los grupos a los que probablemente les gustaría unirse. Facebook también podía hacer un seguimiento de lo que les gustaba a sus amigos fuera de la plataforma, y sugerir lo mismo a aquellos que considerara de mentalidad parecida y de intereses similares.

Pero dentro del propio Facebook, el botón «me gusta» era mucho más que útil. La función ofrecía una posibilidad totalmente nueva de adentrarse en los gustos de los usuarios siguiendo unos criterios distintos para almacenar sus preferencias.


OTROS CONTENIDOS DE INTERÉS:


Product added to wishlist