¿Qué puedes hacer tú para evitar un desastre ambiental? Bill Gates nos ofrece tres consejos con los que podemos cambiar el mundo

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veinticinco a\u00f1os se public\u00f3 el primer libro de <span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/10235-bill-gates\\\" target=\\\"_blank\\\">Bill Gates<\/a><\/span>, <em>Camino al futuro (The Road Ahead).<\/em> En aquel tiempo la gente se preguntaba a d\u00f3nde se dirig\u00eda la tecnolog\u00eda digital y c\u00f3mo afectar\u00eda sus vidas. Bill Gates quer\u00eda compartir sus ideas\u2026 y su entusiasmo: \u00abMe divert\u00ed haciendo predicciones para el siguiente par de d\u00e9cadas sobre avances en la inform\u00e1tica y, en particular, sobre internet\u00bb. Ahora Bill Gates admite que fue \u00abmuy optimista sobre unos temas, pero<strong> algunas predicciones se cumplieron, incluso m\u00e1s r\u00e1pido o fuerte de lo que imagin\u00e9\u00bb. <\/strong><\/p><p>Gates acert\u00f3 sobre hasta qu\u00e9 punto internet y la llegada de\u00a0<span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/59-ciencia-y-tecnologia\\\" target=\\\"_blank\\\">las nuevas herramientas digitales<\/a><\/span> transformar\u00edan la sociedad. Por ejemplo, hay un cap\u00edtulo que trata de servicios de v\u00eddeo bajo demanda y otro sobre ordenadores que cabr\u00edan en un bolsillo.<\/p><p><em>Camino al futuro comparte mucho con <span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/ciencia-y-tecnologia\/226521-como-evitar-un-desastre-climatico\\\">C\u00f3mo evitar un desastre clim\u00e1tico<\/a><\/span><\/em>\u00a0(Plaza y Jan\u00e9s, 2021). Ambos libros hablan de c\u00f3mo la tecnolog\u00eda y la innovaci\u00f3n pueden ayudar a resolver problemas y dan testimonio de la tecnolog\u00eda de vanguardia en la que Gates invierte. Pero hoy hay un detalle clave a tener en cuenta: <strong>el cambio clim\u00e1tico impone su juego.<\/strong><\/p><p>\u00abSin importar cu\u00e1nto am\u00e9 el desarrollo de software, el esfuerzo para evitar un cambio clim\u00e1tico requiere de otro nivel de urgencia. <strong>Fallar en esto tendr\u00e1 consecuencias terribles para la humanidad.<\/strong> Pero tambi\u00e9n puedes ver el vaso medio lleno: hay enormes oportunidades para resolver este problema, eliminar nuestras emisiones de gases de efecto invernadero y crear industrias que produzcan energ\u00eda limpia accesible para todos, incluyendo a gente en los pa\u00edses m\u00e1s pobres.\u00bb<\/p><p>Para celebrar la publicaci\u00f3n de<em> C\u00f3mo evitar un desastre clim\u00e1tico,<\/em> recogemos el guante de Bill y presentamos <strong>tres acciones claves<\/strong> que podemos realizar como individuos para prevenir un desastre ambiental.\u00a0<\/p>\",\"section_style\":\"\",\"align\":\"\",\"align_tablet\":\"\",\"align_mobile\":\"\",\"text_color\":\"#1a1a1a\",\"typography_typography\":\"custom\",\"typography_font_size\":{\"unit\":\"px\",\"size\":\"18\"},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_family\":\"custom\",\"typography_font_family_custom\":\"Fort-Book\",\"typography_font_weight\":\"\",\"typography_text_transform\":\"\",\"typography_font_style\":\"\",\"typography_line_height\":{\"unit\":\"px\",\"size\":\"27\"},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":\"\"},\"typography_letter_spacing\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"25\",\"right\":\"0\",\"bottom\":\"58\",\"left\":\"0\",\"isLinked\":false},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"text-editor\",\"editSettings\":{}},{\"id\":\"iqvv35k\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_image\":\"\",\"image\":{\"url\":\"\/es\/img\/cms\/Foto 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Los pol\u00edticos adoptar\u00e1n medidas solo si sus votantes lo piden. No necesitamos generar demanda gracias a todos los <span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/tematicas\/13752-cambiemos-el-mundo\\\" target=\\\"_blank\\\">activistas internacionales<\/a><\/span>, millones de ellos ya reclaman acciones. Lo que s\u00ed necesitamos es trasladar eso en presi\u00f3n para que los pol\u00edticos se vean forzados a tomar decisiones o compromisos necesarios para cumplir sus promesas de reducir la emisi\u00f3n de gases.<\/p><p>Gates nos recomienda hacer llamadas, escribir cartas y asistir a ayuntamientos. Tambi\u00e9n nos anima a buscar lugares donde uno pueda tener un impacto m\u00e1s grande como individuo, como en pueblos, aldeas o comunidades locales. El autor incluso sugiere que cualquiera se postule a puestos pol\u00edticos: <strong>\u00abEl gobierno necesita toda la inteligencia, valent\u00eda y creatividad que pueda obtener\u00bb.\u00a0\u00a0<\/strong><\/p>\",\"section_style\":\"\",\"align\":\"\",\"align_tablet\":\"\",\"align_mobile\":\"\",\"text_color\":\"#1a1a1a\",\"typography_typography\":\"custom\",\"typography_font_size\":{\"unit\":\"px\",\"size\":\"18\"},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_family\":\"custom\",\"typography_font_family_custom\":\"Fort-Book\",\"typography_font_weight\":\"\",\"typography_text_transform\":\"\",\"typography_font_style\":\"\",\"typography_line_height\":{\"unit\":\"px\",\"size\":\"27\"},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":\"\"},\"typography_letter_spacing\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"45\",\"left\":\"0\",\"isLinked\":false},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"text-editor\",\"editSettings\":{}},{\"id\":\"iq1tejf\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_editor\":\"\",\"editor\":\"<p><strong>Como consumidor:<\/strong><\/p><p>El mercado se rige por leyes de oferta y demanda, y como consumidores necesitamos impactar en la parte de la demanda. Gates nos pide contratar servicios de energ\u00eda renovable, reducir las emisiones de gas en nuestra casa, utilizar un veh\u00edculo el\u00e9ctrico o comer hamburguesas vegetarianas. <span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/111-autoconocimiento-y-salud\\\" target=\\\"_blank\\\">Cuando hacemos algo de ese estilo<\/a><\/span>, le estamos diciendo al mercado que la gente quiere alternativas ecol\u00f3gicas y que est\u00e1 dispuesta a pagar por ellas.<\/p><p>Gates cree que <strong>si suficiente gente manda esta se\u00f1al, la industria responder\u00e1.<\/strong> Pondr\u00e1n m\u00e1s recursos en productos de baja emisi\u00f3n, lo que har\u00e1 que los precios se reduzcan y as\u00ed puedan ser adquiridos por m\u00e1s personas. 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jefe\/empleado:<\/strong><\/p><p>Como empleado o inversor, podemos pedir que nuestra empresa cumpla su parte. 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