El poder según el muskismo (o cómo Elon Musk encarna la nueva economía posliberal)

{"id":3899,"id_simpleblog_post":"3899","id_simpleblog_category":"66","id_simpleblog_post_type":"1","id_simpleblog_author":"0","author":"Ben Tarnoff y Quinn Slobodian","author_url":"https:\/\/www.penguinlibros.com\/es\/libro-de-biografias\/617252-ebook-muskismo-9788430628186","likes":"0","views":"553","allow_comments":"2","is_featured":"1","access":"a:7:{i:1;b:1;i:2;b:1;i:3;b:1;i:4;b:0;i:5;b:0;i:6;b:0;i:7;b:0;}","cover":"jpg","featured":"jpg","id_product":"617252,369929,616840","id_category_tematica":"57,58,59,60,116103,116108,116110,207172","id_category_autor":"987852,1012761","id_category_editorial":"11335,966204","id_event":"0","active":"1","title":"El poder seg\u00fan el muskismo (o c\u00f3mo Elon Musk encarna la nueva econom\u00eda posliberal)","meta_title":"El poder seg\u00fan el muskismo (o c\u00f3mo Elon Musk encarna la nueva econom\u00eda posliberal)","meta_description":"Elon Musk y la nueva era posliberal: LENGUA publica la introducci\u00f3n de \u00abMuskismo\u00bb, el ensayo de Ben Tarnoff y Quinn Slobodian.","meta_keywords":"Elon Musk, Muskismo, nueva era posliberal, Ben Tarnoff, Quinn Slobodian, Taurus, Silicon Valley, tecnocracia, capitalismo siglo XXI, revista LENGUA","short_content":"<p>Elon Musk suele aparecer ante el mundo como una figura partida en dos: visionario capaz de imaginar futuros interplanetarios y provocador que convierte cada gesto en espect\u00e1culo. Pero en \u00abMuskismo. Elon Musk y la nueva era posliberal\u00bb, Ben Tarnoff y Quinn Slobodian proponen mirar m\u00e1s all\u00e1 del personaje para leer en \u00e9l una transformaci\u00f3n de \u00e9poca. Publicado por Taurus en mayo de 2026, el ensayo sostiene que Musk no es una anomal\u00eda del capitalismo contempor\u00e1neo, sino una de sus formas m\u00e1s depuradas: un modelo de poder que mezcla tecnocracia, promesa de soberan\u00eda individual, automatizaci\u00f3n pol\u00edtica, concentraci\u00f3n de infraestructuras y antiguas jerarqu\u00edas reactivadas bajo apariencia de modernizaci\u00f3n. De Sud\u00e1frica a Silicon Valley, de SpaceX a DOGE, de la ciencia ficci\u00f3n a las redes sociales, el libro reconstruye los mundos que moldearon al magnate para entender el mundo que hoy contribuye a redise\u00f1ar. LENGUA publica la introducci\u00f3n del libro, titulada \u00abUn sistema operativo para el siglo XXI\u00bb.<\/p>","full_content":"","content":"[{\"id\":\"jmu145x\",\"elType\":\"section\",\"isInner\":false,\"settings\":{\"section_layout\":\"\",\"stretch_section\":\"\",\"layout\":\"boxed\",\"content_width\":{\"unit\":\"px\",\"size\":\"\"},\"gap\":\"default\",\"height\":\"default\",\"custom_height\":{\"unit\":\"px\",\"size\":400},\"column_position\":\"middle\",\"content_position\":\"\",\"structure\":\"10\",\"section_background\":\"\",\"background_background\":\"\",\"background_color\":\"\",\"background_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_color_b\":\"\",\"background_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_gradient_type\":\"linear\",\"background_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_gradient_position\":\"center 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Musk, fundador de SpaceX y Tesla, participa en una reuni\u00f3n p\u00fablica para promover el voto anticipado y el voto por correo en la escuela secundaria Ridley el 17 de octubre de 2024 en Folsom, Pensilvania. 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Es un genio emprendedor que catapulta a la humanidad hacia un futuro de ciencia ficci\u00f3n. O un rey de los memes colocado de ketamina, que hincha burbujas y suelta rollos sobre tasas de natalidad. O, m\u00e1s recientemente, un pelele de la extrema derecha con el cerebro podrido por Twitter y por oscuras profec\u00edas sobre invasiones de migrantes.\u00a0\u00a0<\/p><p>Los veredictos difieren, pero comparten una cosa: tratan a Musk en cuanto individuo. Un salvador, un payaso, un malvado, un adicto. Pero la buena historia va m\u00e1s all\u00e1 de la psique particular. Cuando nosotros \u2014un historiador y un escritor sobre tecnolog\u00eda\u2014 empezamos a preparar este libro, pensamos que la cuesti\u00f3n m\u00e1s apropiada no era \u00ab\u00bfqui\u00e9n es Musk?\u00bb, sino \u00ab\u00bfde qu\u00e9 es s\u00edntoma Musk?\u00bb. 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el fordismo, el muskismo es un proyecto modernizador. Sin embargo, el fordismo reescribi\u00f3 el contrato social con la promesa de elevar los est\u00e1ndares de vida para todo el mundo: habr\u00eda coches en todos los garajes y neveras en todas las cocinas, y los salarios se incrementar\u00edan con la productividad. El muskismo no distribuye las recompensas de forma universal; lo que promete es la soberan\u00eda gracias a la tecnolog\u00eda.\u00a0\u00a0<\/p><p>Musk no se limita a vender coches, cohetes o sat\u00e9lites. Vende la fantas\u00eda de que, en un mundo cada vez m\u00e1s inestable, tanto los estados como los individuos pueden fortalecer su autosuficiencia conect\u00e1ndose a <em>sus<\/em> infraestructuras. La paradoja es que, al hacer eso, uno se vuelve dependiente de \u00e9l. Lo que se vende como tecnosoberan\u00eda es entrar en el jard\u00edn amurallado de Musk, y \u00e9l tiene la llave de ese jard\u00edn. Tanto el Pent\u00e1gono como la NASA dependen de SpaceX; Starlink se ha vuelto indispensable en los campos de batalla y en la naturaleza salvaje; X y Grok se entretejen con el Estado. Al intentar desconectarse de Musk, uno se da cuenta de que \u00e9l es el due\u00f1o del enchufe.\u00a0\u00a0<\/p>\",\"section_style\":\"\",\"align\":\"\",\"align_tablet\":\"\",\"align_mobile\":\"\",\"text_color\":\"#1a1a1a\",\"typography_typography\":\"custom\",\"typography_font_size\":{\"unit\":\"px\",\"size\":\"18\"},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_family\":\"custom\",\"typography_font_family_custom\":\"Fort-Book\",\"typography_font_weight\":\"\",\"typography_text_transform\":\"\",\"typography_font_style\":\"\",\"typography_line_height\":{\"unit\":\"px\",\"size\":\"27\"},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":\"\"},\"typography_letter_spacing\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"50\",\"left\":\"0\",\"isLinked\":false},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"50\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"text-editor\",\"editSettings\":{}},{\"id\":\"k8yrcwf\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_editor\":\"\",\"editor\":\"<p>Es posible encontrar el muskismo en el ciclo de <em>feedback<\/em> entre el hombre y el momento. Para comprender el mundo que Musk pretende construir, debemos comprender los mundos que han construido a Musk.<\/p>\",\"section_style\":\"\",\"align\":\"\",\"align_tablet\":\"\",\"align_mobile\":\"\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_size\":{\"unit\":\"px\",\"size\":\"40\"},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":\"24\"},\"typography_font_family\":\"custom\",\"typography_font_family_custom\":\"Vollkorn\",\"typography_font_weight\":\"\",\"typography_text_transform\":\"\",\"typography_font_style\":\"\",\"typography_line_height\":{\"unit\":\"px\",\"size\":\"45\"},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_mobile\":{\"unit\":\"px\",\"size\":\"30\"},\"typography_letter_spacing\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"95\",\"bottom\":\"50\",\"left\":\"95\",\"isLinked\":false},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"30\",\"bottom\":\"50\",\"left\":\"30\",\"isLinked\":false},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"text-editor\",\"editSettings\":{}},{\"id\":\"es7c4qr\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_editor\":\"\",\"editor\":\"<p>Esta tecnosoberan\u00eda es tambi\u00e9n selectiva. Ofrece autonom\u00eda para unos y exclusi\u00f3n para otros. Las hordas de migrantes y los progresistas que hacen posible su venida son vectores del \u00abvirus mental <em>woke<\/em>\u00bb, que debe ser rastreado, contenido y neutralizado. El muskismo ve el mundo como un c\u00f3digo corrupto. La empat\u00eda por otros seres humanos es un <em>exploit<\/em> \u2014una vulnerabilidad en nuestro software mental\u2014 manipulada por agentes nocivos para empujar a Occidente hacia el \u00absuicidio de la civilizaci\u00f3n\u00bb. \u00abLa empat\u00eda suicida es como una enfermedad autoinmune \u2014dice Musk\u2014; el cuerpo se ataca a s\u00ed mismo\u00bb.\u00a0<\/p><p>\u00a0Si una cara del muskismo es la tecnosoberan\u00eda, la otra es la expulsi\u00f3n. Entre las contramedidas, encontramos la purga de las redes sociales, la limpieza ideol\u00f3gica de modelos de inteligencia artificial y las deportaciones en masa de for\u00e1neos de otras etnias. El objetivo final es conseguir una comunidad purificada definida por la pertenencia cultural y gen\u00e9tica a un Occidente europeo y blanco escudado por una tecnolog\u00eda superior: una fortificaci\u00f3n que proteja lo mejor de la humanidad frente a lo peor. Las tecnolog\u00edas del jard\u00edn amurallado del muskismo fortalecer\u00e1n los muros de la naci\u00f3n y del hogar. Endurece tu coraz\u00f3n, endurece tus fronteras y depura la base de c\u00f3digo. \u00abSi la tolerancia supone el fin de la civilizaci\u00f3n occidental \u2014public\u00f3 para sus 225 millones de seguidores en 2025\u2014, entonces no podemos ser tolerantes\u00bb.\u00a0\u00a0<\/p><p>\u00bfQu\u00e9 sentido tiene hablar de muskismo y no de Musk? Para empezar, el muskismo ayuda a esclarecer a Musk. Muchos todav\u00eda creen que es un libertario que desprecia el Gobierno; nosotros pensamos que la realidad es justo la contraria: Musk ha construido su imperio fusion\u00e1ndose con el Estado. Habla con frecuencia de su deseo de colonizar Marte, cosa que describe como la obra de su vida. La l\u00f3gica del muskismo revela que Marte nunca fue un plan de escape serio, sino una moneda de cambio, un medio para perseguir ulteriores prop\u00f3sitos tecnosoberanistas. El personaje que Musk representa en internet suele malinterpretarse de modo semejante. Sus cr\u00edticos perciben en \u00e9l inmadurez o maldad; sus fans lo ven genuino o conectado con ellos. Ninguno de ellos se da cuenta de que, en el muskismo, el troleo es infraestructura. Cada chiste, cada encuesta es una prueba de resistencia para comprobar la reactividad. \u00bfTodav\u00eda puede mover mercados con una publicaci\u00f3n? \u00bfPuede supervisar el algoritmo y los datos de entrenamiento subyacentes para llevarlo m\u00e1s a la derecha? \u00bfPuede simular una democracia con un plebiscito de <em>reply-guys<\/em> (opin\u00f3logos en redes)? No est\u00e1 jugando, sino haciendo experimentos. A sabiendas o no, Musk est\u00e1 midiendo y manipulando la elasticidad de la atenci\u00f3n, el ancho de banda de la 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muskismo tambi\u00e9n imagina un futuro menos humano. Con la automatizaci\u00f3n, el proceso de producci\u00f3n se purga de humanos. Con las redes sociales, las interfaces cerebro-ordenador y la inteligencia artificial, los humanos se funden con las m\u00e1quinas y forman lo que Musk llama \u00abcolectivo cibern\u00e9tico\u00bb. La promesa de la soberan\u00eda a trav\u00e9s de la tecnolog\u00eda toma forma de c\u00edborg.\u00a0\u00a0<\/p><p>A menudo se ve a Musk como invencible. Sin embargo, los cimientos de su reino son fr\u00e1giles. Una de las semejanzas menos advertidas entre \u00e9l y Ford es la extrema falta de liquidez de su riqueza personal. Casi toda la fortuna de Ford se encontraba en las acciones de su empresa, que continuaron siendo privadas hasta casi diez a\u00f1os despu\u00e9s de su muerte. La riqueza de Musk tambi\u00e9n est\u00e1 casi por entero en las acciones de las suyas. Como dijo en una entrevista: \u00abSi Tesla y SpaceX quiebran, yo me declaro en quiebra detr\u00e1s de ellas\u00bb.\u00a0\u00a0<\/p><p>Este es el motivo por el que el muskismo est\u00e1 perpetuamente pendiente de los inminentes avances tecnol\u00f3gicos, de la salvaci\u00f3n del planeta o del man\u00e1 en forma de dinero. Para sustentar su riqueza, Musk debe sustentar la creencia en el futuro crecimiento exponencial de sus empresas. Aprendi\u00f3 cu\u00e1l era el valor financiero de dicho fabulismo en Silicon Valley. Hay que mantener hinchada la burbuja. Si nos fijamos en su biograf\u00eda, veremos que su comportamiento sigue el flujo de los ciclos de los negocios. Cuando los cr\u00e9ditos son baratos, su ret\u00f3rica se expande. Cuando hay vacas flacas, ve enemigos por todas partes.\u00a0\u00a0<\/p>\",\"section_style\":\"\",\"align\":\"\",\"align_tablet\":\"\",\"align_mobile\":\"\",\"text_color\":\"#1a1a1a\",\"typography_typography\":\"custom\",\"typography_font_size\":{\"unit\":\"px\",\"size\":\"18\"},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_family\":\"custom\",\"typography_font_family_custom\":\"Fort-Book\",\"typography_font_weight\":\"\",\"typography_text_transform\":\"\",\"typography_font_style\":\"\",\"typography_line_height\":{\"unit\":\"px\",\"size\":\"27\"},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":\"\"},\"typography_letter_spacing\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"50\",\"left\":\"0\",\"isLinked\":false},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"text-editor\",\"editSettings\":{}},{\"id\":\"z163uun\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_editor\":\"\",\"editor\":\"<p>Con las redes sociales, las interfaces cerebro-ordenador y la inteligencia artificial, los humanos se funden con las m\u00e1quinas y forman lo que Musk llama \u00abcolectivo cibern\u00e9tico\u00bb. La promesa de la soberan\u00eda a trav\u00e9s de la tecnolog\u00eda toma forma de c\u00edborg.<\/p>\",\"section_style\":\"\",\"align\":\"\",\"align_tablet\":\"\",\"align_mobile\":\"\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_size\":{\"unit\":\"px\",\"size\":\"40\"},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":\"24\"},\"typography_font_family\":\"custom\",\"typography_font_family_custom\":\"Vollkorn\",\"typography_font_weight\":\"\",\"typography_text_transform\":\"\",\"typography_font_style\":\"\",\"typography_line_height\":{\"unit\":\"px\",\"size\":\"45\"},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_mobile\":{\"unit\":\"px\",\"size\":\"30\"},\"typography_letter_spacing\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"95\",\"bottom\":\"50\",\"left\":\"95\",\"isLinked\":false},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"30\",\"bottom\":\"50\",\"left\":\"30\",\"isLinked\":false},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"text-editor\",\"editSettings\":{}},{\"id\":\"803lrt8\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_editor\":\"\",\"editor\":\"<p>Vivimos en una \u00e9poca en la que el florecimiento del muskismo es posible. En todo el mundo democr\u00e1tico, la confianza de la gente en las instituciones se halla en m\u00ednimos hist\u00f3ricos. El aumento de las actitudes antimigrantes ha fortalecido a la extrema derecha, que disfruta de su mayor resurgimiento desde los a\u00f1os treinta, con Musk como su portavoz m\u00e1s ruidoso. Donald Trump desbarata el orden internacional progresista fuera de sus fronteras mientras ataca el orden constitucional estadounidense dentro de ellas. La creciente rivalidad entre Estados Unidos y China, junto con la invasi\u00f3n rusa de Ucrania, han creado un mundo m\u00e1s fragmentado, paranoico y militarizado. El genocidio cometido por Israel en Gaza, llevado a cabo con el pleno apoyo de los dos partidos pol\u00edticos estadounidenses, ha terminado con la \u00faltima ficci\u00f3n de una ley internacional.\u00a0\u00a0<\/p><p>El muskismo se aviene bien con estos acontecimientos. Su promesa de adquirir soberan\u00eda por medio de la tecnolog\u00eda va en consonancia con las pol\u00edticas de un mundo en proceso de desglobalizaci\u00f3n, en el que los estados valoran cada vez m\u00e1s la independencia que la integraci\u00f3n. Su oferta de autonom\u00eda para unos y exclusi\u00f3n para otros se alinea con el nuevo antihumanitarismo, que se\u00f1ala a ciertas poblaciones para la deportaci\u00f3n o la muerte. Su fascinaci\u00f3n con los c\u00edborgs casa con el tecnomaximalismo de una \u00e9lite pol\u00edtica y de negocios que aprovecha cualquier ocasi\u00f3n que se le presenta para digitalizar nuestra vida cada vez m\u00e1s, \u00faltimamente en forma de inteligencia artificial.\u00a0\u00a0<\/p><p>Decir que merece la pena tomar el muskismo en serio no significa que su \u00e9xito est\u00e9 garantizado. No obstante, el colapso institucional de nuestra \u00e9poca brinda una brecha para ello. En alg\u00fan momento, la sociedad se estabilizar\u00e1 sobre unos nuevos fundamentos. El muskismo podr\u00eda proporcionarlos.\u00a0\u00a0<\/p><p>Queremos dejar claro que no estamos argumentando que un conjunto coherente de creencias haya guiado las decisiones tomadas por Musk a lo largo de los a\u00f1os. No es un pensador sistem\u00e1tico ni una persona orientada por una ideolog\u00eda fija. Nos interesa no solo lo que dice, sino tambi\u00e9n lo que hace, as\u00ed como las fuerzas hist\u00f3ricas que han moldeado esas acciones. Es posible encontrar el muskismo en el ciclo de <em>feedback<\/em> entre el hombre y el momento. Para comprender el mundo que Musk pretende construir, debemos comprender los mundos que han construido a Musk.\u00a0\u00a0<\/p><p>Y esto es lo que este libro tiene intenci\u00f3n de hacer. Relatamos la historia de los momentos que han definido a Musk, desde la Sud\u00e1frica del apartheid hasta las monedas meme, desde la plataforma de lanzamiento hasta el <em>doomscroll<\/em>. Exploramos c\u00f3mo sus improvisaciones, magnificadas por ciclos financieros y crisis geopol\u00edticas, han cristalizado en el muskismo. Nuestro libro es una gu\u00eda para los que est\u00e1n perplejos no solo ante Musk, sino ante la coyuntura hist\u00f3rica en la que nos encontramos.\u00a0<\/p>\",\"section_style\":\"\",\"align\":\"\",\"align_tablet\":\"\",\"align_mobile\":\"\",\"text_color\":\"#1a1a1a\",\"typography_typography\":\"custom\",\"typography_font_size\":{\"unit\":\"px\",\"size\":\"18\"},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_family\":\"custom\",\"typography_font_family_custom\":\"Fort-Book\",\"typography_font_weight\":\"\",\"typography_text_transform\":\"\",\"typography_font_style\":\"\",\"typography_line_height\":{\"unit\":\"px\",\"size\":\"27\"},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":\"\"},\"typography_letter_spacing\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"50\",\"left\":\"0\",\"isLinked\":false},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"\",\"_border_width\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"text-editor\",\"editSettings\":{}},{\"id\":\"qtq74pk\",\"elType\":\"widget\",\"isInner\":false,\"settings\":{\"section_editor\":\"\",\"editor\":\"<p class=\\\"MsoNormal\\\"><strong>OTROS\u00a0CONTENIDOS DE INTER\u00c9S:<\/strong><\/p><p><span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/revista-lengua\/entrevistas\/tim-weiner-donald-trump-cia-eeuu\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Tim Weiner sobre Trump: \u00abNo tenemos un presidente. Tenemos un rey enloquecido\u00bb<\/a><\/span><\/p><p><span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/revista-lengua\/no-ficcion\/bill-gates-codigo-fuente-scouts-computacion-neurodivergencia\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Bill Gates antes de ser Bill Gates: scouts, computaci\u00f3n y neurodivergencia<\/a><\/span><\/p><p><span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/revista-lengua\/no-ficcion\/la-rebelion-de-los-bots-esclavos-del-algoritmo-laura-g-de-rivera\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">La rebeli\u00f3n de los bots, esos \u00abminions\u00bb digitales con malas intenciones<\/a><\/span><\/p><p><span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/revista-lengua\/no-ficcion\/elon-musk-jeff-bezos-walter-isaacson\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Elon Musk contra Jeff Bezos: guerra entre los barones de la ciencia ficci\u00f3n<\/a><\/span><\/p><p><span style=\\\"text-decoration: underline;\\\"><a href=\\\"https:\/\/www.penguinlibros.com\/es\/revista-lengua\/no-ficcion\/steve-jobs-anuncio-primer-macintosh\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">\u00abPor qu\u00e9 1984 no ser\u00e1 como \\\"1984\\\"\u00bb: 40 a\u00f1os del primer Macintosh<\/a><\/span><\/p>\",\"section_style\":\"\",\"align\":\"\",\"align_tablet\":\"\",\"align_mobile\":\"\",\"text_color\":\"#1a1a1a\",\"typography_typography\":\"custom\",\"typography_font_size\":{\"unit\":\"px\",\"size\":\"18\"},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"typography_font_family\":\"custom\",\"typography_font_family_custom\":\"Fort-Book\",\"typography_font_weight\":\"\",\"typography_text_transform\":\"\",\"typography_font_style\":\"\",\"typography_line_height\":{\"unit\":\"px\",\"size\":\"27\"},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":\"\"},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":\"\"},\"typography_letter_spacing\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_tablet\":{\"unit\":\"px\",\"size\":\"\"},\"typography_letter_spacing_mobile\":{\"unit\":\"px\",\"size\":\"\"},\"_section_style\":\"\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_margin_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"20\",\"bottom\":\"20\",\"left\":\"20\",\"isLinked\":true},\"_padding_tablet\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_padding_mobile\":{\"unit\":\"px\",\"top\":\"\",\"right\":\"\",\"bottom\":\"\",\"left\":\"\",\"isLinked\":true},\"_animation\":\"\",\"animation_duration\":\"\",\"_css_classes\":\"\",\"_section_background\":\"\",\"_background_background\":\"\",\"_background_color\":\"\",\"_background_image\":{\"url\":\"\",\"id\":\"\"},\"_background_position\":\"\",\"_background_attachment\":\"\",\"_background_repeat\":\"\",\"_background_size\":\"\",\"_background_video_link\":\"\",\"_background_video_fallback\":{\"url\":\"\",\"id\":\"\"},\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"1\",\"right\":\"1\",\"bottom\":\"1\",\"left\":\"1\",\"isLinked\":true},\"_border_color\":\"\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"20\",\"bottom\":\"20\",\"left\":\"20\",\"isLinked\":true},\"_box_shadow_box_shadow_type\":\"\",\"_box_shadow_box_shadow\":{\"horizontal\":0,\"vertical\":0,\"blur\":10,\"spread\":0,\"inset\":\"\",\"color\":\"rgba(0,0,0,0.5)\"},\"_section_responsive\":\"\",\"responsive_description\":\"\",\"hide_desktop\":\"\",\"hide_tablet\":\"\",\"hide_mobile\":\"\"},\"defaultEditSettings\":[],\"widgetType\":\"text-editor\",\"editSettings\":{}}],\"editSettings\":{}}],\"editSettings\":{}},{\"id\":\"ngyk6ac\",\"elType\":\"section\",\"isInner\":false,\"settings\":{\"section_layout\":\"\",\"stretch_section\":\"section-stretched\",\"layout\":\"full_width\",\"content_width\":{\"unit\":\"px\",\"size\":\"\"},\"gap\":\"default\",\"height\":\"default\",\"custom_height\":{\"unit\":\"px\",\"size\":400},\"column_position\":\"middle\",\"content_position\":\"\",\"structure\":\"10\",\"section_background\":\"\",\"background_background\":\"\",\"background_color\":\"\",\"background_color_stop\":{\"unit\":\"%\",\"size\":0},\"background_color_b\":\"\",\"background_color_b_stop\":{\"unit\":\"%\",\"size\":100},\"background_gradient_type\":\"linear\",\"background_gradient_angle\":{\"unit\":\"deg\",\"size\":180},\"background_gradient_position\":\"center 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